So my first generation iPhone cost around $600 and came with everything. My new iPhone 4 cost $199 plus $29 for a bumper and came with a charger, usb cable, and two apple stickers. It did not come with a microfiber cloth, sim ejector tool (aka a fancy paperclip), or a dock.
Apple is making their products less expensive over time for their consumers.
It is not their responsibility to buy your iPhone case for you. I also find it rather comical how most people who were complaining and obsessively tracking their iPhone orders to make sure they were the first people to have the iPhone 4 are the first people to complain and try to get Apple gift cards or free bumpers for their "troubles".
The free bumper committee should just be thankful that Apple would rather just send you a free bumper than have to deal with your calls anymore. Hopefully it will also end the endless influx of pointless threads on these forums.