What happened to this company? I'm seriously asking.
Seriously... a great question - one we should expand upon to say "what has happened to people, social awareness / acceptance (PC) and progress". Can't be great if everyone is walking around with a lithium battery-powered device, if everyone is looking in the palm of their hand, if every little whim and wish has to given time and consideration, if every idea gets thrown into a pot (iPhone) that has but one outcome (2-dimensional) and on and on...
Technology has infected the human balance with the environment ... first externally and then internally ... the effects will be felt from now on. For Apple, there are too many ideas about how to be ground-breaking (disruptive) without enough attention to core functionalities, standards and development from user-experience and needs ... it's an "I-generation being served by an I-company that has lost focus on "us" ... the user and corporations that rely on a path and continuance of features and capabilities that just-work.
So tired of great features being morphed into oddities and gestures for competitive reasons when "simple" is enough i.e. Touch-ID , headphone jack.
Apple reflects our society which has changed and become sensitized by every gesture - no longer black and white - straight and narrow, clear and concise - instead, a rainbow of colors and every imaginable problem to go along with it ... and progress stalls because ... well, you just can't be effective giving everyone an equal voice when you're managing a project, team or mission ... that's why Apple was better under Jobs because in the end it was his voice that mattered.
(aside) Just look at the news! When you look at our children and the power of being seen and heard around the world in the palm of a hand you begin to realize the power of the poison that inflicts the greatest harm... too much accessible information ... too fast ... too often ... too easy! It gets really scary when a child's voice speaks with the same impact as an adult and vise versa.
Ego-centric Apps and functionality, social acceptance measured in "likes", isolation and persistent visions being replayed and many more wonderful capabilities at the ready ... what hasn't happened?