I sent them an email of complaint yesterday, because of the way the calls were being queued/not queued and the instability of their systems infrastructure and got this back at 9:48am (26 June 2010 09:48) this morning:
"Thank you for emailing support@tescomobile.com
Regrettably due to the high demand for the iPhone 4 our sales lines have been extremely busy. I am very sorry you were unable to place an order once you got through to the sales team.
Unfortunately we are currently out of stock of the iPhone 4, however you can register your interest in the iPhone 4 at http://www.tescodirect.com/p/inc/specials/iphone/ and we will email you when further stock becomes available.
You can also contact your local Tesco Phone Shop who will be able to advise you on their current stock levels. Please click on the link below to locate the nearest Phone Shop to you.
http://www.tesco.com/storeLocator/
Please accept my apologies for any inconvenience this may have caused you.
If there is anything further I can assist you with, please do not hesitate to contact me."
So they had sold out 12minutes before they said they'd be taking ANY phone orders anyway!
Luckily, thanks to an amazing person at O2 Maidstone, I managed to get one this morning!
Not impressed with how tesco have dealt with this at all. I was trying to convince my dad to switch from o2 and take up the 12 month tesco tarriff but after this I don't think I'll bother.