It's not just the price though. They are on a mission to change the world with their stupid wireless headphones, their property ports, ridiculous watches, they are continually removing functionality, USB, SD card slots, MagSafe, I am a photographer - no camera on earth uses Thunderbolt. Things that work fine they like to break - it's like they hold an annual taskforce meeting to decide what is working so they can mess it up. They fill new machines with junk like an Emoji bar that I have no need, or wish for when a mouse and trackpad works perfectly well and is more efficient and simple. Next they will be removing those. The processor only gets a mild bump, it was like an after thought! the 16GB of RAM ceiling is woeful! I have nothing but problems with Apple products now. I bought a new keyboard last week and two keys have broken and fallen out. My Retina MBP has Image Retention, screen coating problems, my iPhones have all had issues, chipgate, bendgate, it's an endless list of constant problems to the point I have not upgraded my OS since Yosemite because every time I have done it stops things working. They are unreliable, over pried, pretty, junk now. They used to just work and were impeccable. My last decent machine from them was the 2010 Mac Pro. For 15 years I have been happily buying like it was the best thing ever. Add another 5 years to that where it has been a slow and steady decline to what it is today, a train wreck of a company run by well funded monkeys. 20 years as a customer and I'm turning away and that MS Surface Studio is looking VERY enticing to me.