Tim Cook: iPad Pro Will Replace Notebooks and Desktops for 'Many, Many People'

[LordVic]

College students using Office and more then one program at a time isn't niche user base


that's why iPad sales continue to drop

Just thinking back to my college days. An iPad (Or any tablet for that matter) would be horribly, HORRIBLY insufficient. it has nothing to do with the power. It has everything to do with being able to have multitudes of open articles at the same time, being able to easily copy and paste between many different resources nearly at the same time. Having to worry about footnoting. writing emails. doing stat calculations. the whole thing was a mess of dozens of sources, word documents, excel spreadsheets and online resources at the same time.

being limited to just two visible things at the same time alone would be crippling. Adding in the limitations by only using tabbed browsing (can't have two safari's side by side for example), and worrying about having to task switch via the carousel, geeeeeeeze.

No he is not delusional - you just don't get that us power users aren't the majority of pc users. Most pc users won't need more then an iPad/iPad Pro as they only do mail, simple office, some photos and web.

except read what I just wrote. I wouldn't call a university student a "power user"

Most professionals in mod industries are doing stuff like this. Apple seems to think "professional" means "artist". If you're not doing music / video content creation, you're not a professional in apple's current mindset. And that's a fairly niche market.

 

[Shirasaki]

At those prices you've gotta ask questions about the value proposition... Macs last a lot longer than iPads. For example you can have a 2011 Macbook running quite well and with the latest software etc - The iPad 2 has been a stellar device in terms of longevity, but it started to get slow in 2014 with iOS 8 - thats 3 years in. iPads so far just have not had the longitivtiy that Macs have.

Please note.. i'm not an iPad hater. Nor an Apple hater - I've been an ardent defender of the iPad, and my iPad 2 has been my favourite tech purchase ever, but I just want to put it out there that Apple needs to do a lot of work on the iPad still.

When i was deciding to buy a secondary computer to support my need, I chose a dell PC rather than iPad Air 2. Why? Windows PC can run full blown applications, including professional one, like Matlab. Second, that Dell PC has a touch screen. Yeah, using touch screen on a PC which is not possible to rotate the screen 180 degrees is not a pleasant and intuitive way, but it helps me unlocking system much faster and fluent.

There are always something iPad could do perfectly, like playing some games, reading books. But that iPad pro? Well. Not only need to mention it is way too expensive, the size would be a real PITA to hold at hand longer than half an hour. Second, my Dell PC is as cheap as the lowest end model, but with touch screen, backlight keyboard, powerful desktop CPU, and 1TB of storage, while iPad pro can only provide 32GB of storage, and wifi (OK, Bluetooth must be included) connectivity. When adding keyboard, pencil, the whole price would skyrocket to AUD$2000. Nonono. Too expensive. I can use the money to grab a decent MacBook Pro to do way more things this monster could do.

 

[Fatboy71]

Good as the iPad Pro will be, it won't (for me) replace my iMac, neither has any previous iPad. Call me old fashioned, but the experience of sitting in front of a large screen and having all the multi touch gestures of the Magic Trackpad can't be matched with an iPad, even the iPad Pro.

 

[Dmunjal]

No he is not delusional - you just don't get that us power users aren't the majority of pc users. Most pc users won't need more then an iPad/iPad Pro as they only do mail, simple office, some photos and web.

But why would they buy a $800 IPP vs. an iPad Air 2 for $500? $300 for a bigger screen is not going to happen. That $800 would be better spent on a Windows 10 AIO.

It's not a bad product but it should be called the iPad+ and be $599.

 

[waquzy]

iPad looks like a good device to draw on and that's about it, it will never replace an actual computer like a Macbook Pro or iMac.

 

[Shirasaki]

That's not going to happen.

Then I don't need to consider this monster.
I would grab a regular iPad with 3D Touch.

 

[RedWing512]

"Many people" are people who just surf the web, e-mail, Facebook.. watch videos.. etc.. And that is entirely true.. Many people have replaced their laptops with a regular iPad.

Do you guys think you're the only type of customer Apple has? Most people on MacRumors are not the type of target audience Apple is saying will replace their laptops with a Pro.

And the people you mentioned aren't likely to replace their laptops with a pro, either. Spending $700+ just to email, watch some videos, and Facebook on an oversized tablet?

So who, then, is the target market? Apple's not doing a very good job of communicating that, methinks.

 

[Michael Goff]

Then I don't need to consider this monster.
I would grab a regular iPad with 3D Touch.

This isn't a device for everyone, obviously.

I don't see a reason why they won't upgrade the iPad Air with 3D Touch. That being said, since you were kind of hoping for the Pro to be cheaper than the Air, even that might be outside your budget.

 

[Dranix]

But why would they buy a $800 IPP vs. an iPad Air 2 for $500? $300 for a bigger screen is not going to happen. That $800 would be better spent on a Windows 10 AIO.

It's not a bad product but it should be called the iPad+ and be $599.

More power, bigger screen, Pencil? Easily worth the increased price for me.

 

[Amazing Ox Space Monkey]

I do think the majority of people copy-paste their arguments from their posts in the already finished discussions.

In resume:
It does not have a file system. How the heck is it called "pro"?
No mouse
Is not convertible
Does not run os x
It's a super-sized iPod

I can't fathom how educated people (know to read/write. Have basic computer literacy) can complete 28 pages on the subject. Even the soap operas are more interesting.

My contribution to the discussion. Yes, it's an oversized iPad but namely that's why I like it. I always find the regular iPad too small. And, on the contrary, it will not replace my iMac. I still enjoy the 21.5" screen.

 

[Dmunjal]

More power, bigger screen, Pencil? Easily worth the increased price for me.

Are these mom and pop users really asking for more power?? The A8 is plenty fast for any application that these users might need. The pencil is extra. So, as I said, it's $300 for a bigger screen.

 

[Dranix]

Are these mom and pop users really asking for more power?? The A9 is plenty fast for any application that these users might need. The pencil is extra. So, as I said, it's $300 for a bigger screen.

And 1.8 times the power of the Air2 and double the ram. This will make more advanced apps possible. Why do people around here ignore the technical differences all the time.

Alone the pencil will make it great as all review till now point to it being better then the Wacom Cintiqes Companion 2 which are at $1900+ and much heavier with only half the battery time.

 

[Ludatyk]

So who, then, is the target market? Apple's not doing a very good job of communicating that, methinks.

Apple already mentioned the target audience is for creatives. The problem is that that's a very small audience. I tend to dabble in graphic arts... And there are cheaper methods to pursue graphic arts.

Apple is pushing this as the best way for creatives to produce art... Whether that will tip the scales in declining iPad sales, I doubt it. But I believe that display is amazing for viewing various content.

 

[LordVic]

Apple already mentioned the target audience is for creatives. The problem is that that's a very small audience. I tend to dabble in graphic arts... And there are cheaper methods to pursue graphic arts.

Apple is pushing this as the best way for creatives to produce art... Whether that will tip the scales in declining iPad sales, I doubt it. But I believe that display is amazing for viewing various content.

I'm in the same boat currently. I dabble with photoshop and Lightroom as a sometimes sit on the coach mobile option for editting photos as an amateur hobby photographer

if I'm going to spend $1000 on a touch based tablet device for editting photos. I'm not getting the Pro. I'm getting a Surface Pro with the ability to run the exact same software that you can run on your desktop or laptop.

 

[Dmunjal]

And 1.8 times the power of the Air2 and double the ram. This will make more advanced apps possible. Why do people around here ignore the technical differences all the time.

Alone the pencil will make it great as all review till now point to it being better then the Wacom Cintiqes Companion 2 which are at $1900+ and much heavier with only half the battery time.

But the OS is crippled for these power users would gravitate towards a real PC.

The argument I was responding to is many users don't need the full blown PC experience. By definition, these aren't power users. So, why do they need the A9X or 4GB of RAM when the iPad Air 2 with the A8 and 2GB does the job just fine? The OS is the same either way.

Unless they want to spend $300 for a bigger screen.

 

[Michael Goff]

But the OS is crippled for these power users would gravitate towards a real PC.

The argument I was responding to is many users don't need the full blown PC experience. By definition, these aren't power users. So, why do they need the A9X or 4GB of RAM when the iPad Air 2 with the A8 and 2GB does the job just fine? The OS is the same either way.

Unless they want to spend $300 for a bigger screen.

Bigger and better screen. Also, I'd hold off on saying creatives won't use this. It might be true, but I'd still hold off.

 

[dk001]

Seriously, how many people do you know run any of those things (other then maybe MS Office - which is now on iOS)

Then perhaps TC should quantify his comments? Since he didn't, there will be all kinds of comments like that.

 

[Dmunjal]

Bigger and better screen. Also, I'd hold off on saying creatives won't use this. It might be true, but I'd still hold off.

Here's my view.

Power users will stay with PC/MB because of the OS and hardware extensibility.

Low end users who don't need a full OS are happy with an iPad Air 2 already and are saving $300.

Who is this for but the artist who has extra money to spend?

 

[Dranix]

But the OS is crippled for these power users would gravitate towards a real PC.

The argument I was responding to is many users don't need the full blown PC experience. By definition, these aren't power users. So, why do they need the A9X or 4GB of RAM when the iPad Air 2 with the A8 and 2GB does the job just fine? The OS is the same either way.

Unless they want to spend $300 for a bigger screen.

And again, it really can't be so hard to grasp: The iPadPro isn't designed for most power users. Is it really so hard to get one isn't the target for a product?

And iOS ISN'T crippled - I really get sick by all the bad mouthing of a perfectly fine OS. It may have a different set of solutions then the ones you prefer, but nothing holds back iOS apps from doing the same as OSX or Windows applications. The only limiting factors are cpu/gpu speed and ram.

I'm starting to feel you guys are just pissed that Apple doesn't do the same sick junk like MS does with the Surface: A tablet useless as a tablet.

 

[Dmunjal]

And again, it really can't be so hard to grasp: The iPadPro isn't designed for most power users. Is it really so hard to get one isn't the target for a product?

And iOS ISN'T crippled - I really get sick by all the bad mouthing of a perfectly fine OS. It may have a different set of solutions then the ones you prefer, but nothing holds back iOS apps from doing the same as OSX or Windows applications. The only limiting factors are cpu/gpu speed and ram.

I'm starting to feel you guys are just pissed that Apple doesn't do the same sick junk like MS does with the Surface: A tablet useless as a tablet.

It is crippled. Read about all the many things iOS cannot do today that have nothing to do with CPU/GPU. There are features that are intentionally left out to keep things simple.

 

[Dranix]

Who is this for but the artist who has extra money to spend?

There are many artists and many artists supplies are very expensive. In fact iPadPro will save me lots of money on special paper and expensive colors. You clearly never shopped for good aquarelle paper...

 

[Dmunjal]

There are many artists and many artists supplies are very expensive. In fact iPadPro will save me lots of money on special paper and expensive colors. You clearly never shopped for good aquarelle paper...

Sure. But that market is pretty small compared to the overall market.

 

[Dranix]

It is crippled. Read about all the many things iOS cannot do today that have nothing to do with CPU/GPU. There are features that are intentionally left out to keep things simple.

I AM a iOS developer - What is supposed to be impossible? Yes it is impossible to write apps that behave like a desktop app. But besides that?

Sure. But that market is pretty small compared to the overall market.

Small? The painting/drawing market is HUGE.

 

[dk001]

Yes, i had similar issues with Airdrop, it has been awful... but, since 9.1 and 10.11.1, it works perfectly (i was shocked!), first time in years. Did you guys try with both the Mac and iOS devices on these versions? =)

Can't we did.
I will pass that on to our Sales group since I know mine was not the only one to make 4k vids using their equipment.
Danke

 

[Michael Goff]

Here's my view.

Power users will stay with PC/MB because of the OS and hardware extensibility.

Low end users who don't need a full OS are happy with an iPad Air 2 already and are saving $300.

Who is this for but the artist who has extra money to spend?

Extra money? If this can replace their 1900$ Wacom tablets, it's saving them money. Big IF, though.

It is crippled. Read about all the many things iOS cannot do today that have nothing to do with CPU/GPU. There are features that are intentionally left out to keep things simple.

Specifics would be nice.