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Tim Cook: iPhone X is a 'Super Bowl Winner' Even if You Wanted It to Win 'By a Few More Points'

I guess the X is not a flop after all.
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Relentless Power said:
First off, I’m assuming that you must have googled something about the ‘iPhone X doing poorly’ and you just decided to post this random article, which the link is dated way back from January, which is an old rumor and has NOT been validated at all.

Clearly your intentions is to downplay the iPhone X intentionally, even given though it’s success that’s been proven time again from past and today’s earning calls.
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As I said before the earnings call. It didn’t matter what numbers Apple posted the detractors were always going to try and twist the figures, what was said and move the goal post to suit their own agenda.
 
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realeric said:
Sad. Apple is going to burn $100 billions to buy stocks. They should have used it for R&D.
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I think Apple is spending heavily for R&D but there's never a guarantee a great product will come out of it. I'm sure when the iPhone came out there must have been plenty of phone companies spending large amounts on R&D but Apple spent what needed to be spent with a good idea in mind and probably spent a lot less on R&D than those other companies.

I agree with you that using it mainly on share buybacks isn't the most exciting or useful thing a company could do. I'd like to have seen at least one-quarter or one-third used for a non-hardware acquisition but I knew that wouldn't ever happen.
 
I dislike the iPhone X.

Great: Size, Camera, and iOS
Terrible: Lacks TouchID (I would be ecstatic if they just put it on the rear)
FaceID Implementation sucks (I would be okay if say it could recognize me from any angle. Otherwise, it's a fail versus TouchID. OLED is not any better than Apple's LED displays vs. Samsung's implementation which looks real lifelike and vibrant.

The FaceID if combined with TouchID even on the back, would be a homerun hit for me. I just don't want to pull it out in meetings and hold the damn thing up to my face. It's sort of the same problem SIRI is in public, we don't talk to our phone in public as we just look stupid.

Apple going all in on certain things and making them truly better would be great, but the only way to make a phone entry truly better is to recognize voice, hands, fingerprints, and face all together and use whichever it needs to unlock said phone.

Apple has made huge mistakes lately. Apple Watch is coming around, but it still doesn't do it for me. I want a slimmer watch that I don't have to take off every night to charge. I also want to be able to upgrade the internals. Picture this, a slide in from the back where the casing and all bands stay with us, but we slide in the new internals. This is a model I would buy gold or stainless in and upgrade.

TouchBar sucks. It's worse than just keys. No other way around it, as we don't want to look at our screens. Now, something innovative for me would be to have an overlay of options to touch on screen. So, maybe the whole screen isn't touch enabled, but the parts at top or bottom are to do certain things. TouchID is a win on the MacBooks, but FaceID would be great there, because we're looking at the screen all the time just like an iPad. Apple implemented FaceID on the wrong device. And, it should have implemented all the 3D tech to the back of the phone.

Reading that Apple is going to spend $100B on stock buyback is a waste, as it seems the executives are out for a money grab to me. All they want is their stock to be more valuable and keep robbing the company blind. TC, how about you champion your causes with your own money instead of Apple's? Build a new innovative product.

We all know glasses are where it's going to be. But in the long run, envision contacts that do everything. Also, I would like to see simple touchscreen displays everywhere and we could just project our own devices with our fingerprint or whatever to see on those screens. Something that stays in our pocket or purse and we just use whatever screen is laying around. Spend money here. Beat everyone to the game, and for goodness sake don't have Samsung put it together for you. Make them buy a few and reverse engineer everything.

I love my Galaxy S9+ hardware, but Android sucks. If I could run iOS on it, that would be my ideal iPhone. That's a problem for Apple. The ecosystem is great, but Apple needs to innovate to keep people around. I have lost a lot of interest, and I am typing this from a Windows PC. Why Apple???
 
The alleged sluggish sales of the X might still be true, even if it did outsell other models.

Tim's Super Bowl analogy is odd given that the rest of the world generally sees the Super Bowl as an unimportant US-only event. Kind of gives the impression (falsely or not) that the X is a marginal US-centric seller.

52 million iphone sales first quarter 2018.png
 
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Sorry Mr Tim Cook. iPhone X will be my very last iPhone. Overpriced and nothing special. So many issues plus it took so long to setup from old backup because app store is removed from iTunes. It takes ages to re-download all the apps again. Pure stupid!
 
chineseguy38 said:
Sorry Mr Tim Cook. iPhone X will be my very last iPhone. Overpriced and nothing special. So many issues plus it took so long to setup from old backup because app store is removed from iTunes. It takes ages to re-download all the apps again. Pure stupid!
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So you’re never going to buy a phone again?
 
Galaxy S7 edge is the best phone ever made. Front fingerprint reader, headphone jack, screen ratio that feels natural. Still faster than S9 lol and vastly more flexible UI than any iPhone.
 
MacHiavelli said:
The alleged sluggish sales of the X might still be true, even if it did outsell other models.

Tim's Super Bowl analogy is odd given that the rest of the world generally sees the Super Bowl as an unimportant US-only event. Kind of gives the impression (falsely or not) that the X is a marginal US-centric seller.

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Even if these figures are true I think it speaks more about the number of phones apple have on sale rather than the sales of one particular model.

I think Apple’s strategy has clearly changed. They do not want to rely on selling just one model of phone, but rather the combined sales of several phone models. The price of these individual models are quite high, even the SE is more expensive than a lot of mid range android phones. So this in turn increases their overall profits.
 
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iCloudStrife said:
Right, cause a mouse is a flagship that shows how Apple is built.
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But it was Jobs, the guy that paid attention to the design of the motherboard to look good, and other things that users won’t even see.

In short, it is quite ridiculous to keep comparing Jobs to today’s Apple as if Jobs was perfect. Heck, there was MobileMe, iPod hifi, the original iPad (neutered with only 256MB RAM), the recessed headphone jack in the original iPhone (requiring dongles for most non-Apple headphones), G4 Cube, etc etc.
 
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"I think it's one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it's a Super Bowl winner and that's how we feel about it."

Did he accidentally just say something honest about sales of the X? You'd never say that about anything that had sales figures you were truly happy with.

I'm a little out of touch since my interest in Apple waned but this plus the BOGO offers for the 8 (when did we ever see those before?) smacks as unusual no?

Disclaimer before people leap on me as a 'hater'. I've no interest in Apple failing, still a fan, just not right now for their current product offering.
 
rom3o said:
So FaceID and Animoji are probably the only ‘innovations’ to expect of the iPhone over the next years? Oh dear...
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Haha, because making the A12 chip is no sweat huh, building all the APIs for iOS is no sweat huh.

Tell me, what is innovative of Android P over Oreo or even Nougat? Notch support?
 
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Shanghaichica said:
Even if these figures are true I think it speaks more about the number of phones apple have on sale rather than the sales of one particular model.

I think Apple’s strategy has clearly changed. They do not want to rely on selling just one model of phone, but rather the combined sales of several phone models. The price of these individual models are quite high, even the SE is more expensive than a lot of mid range android phones. So this in turn increases their overall profits.
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Nothing ever will be cheaper in the iPhone lineup, when comparing them against competitors wrt features & functionalities of similar mobiles. The extra large sized premium is built on the margins every single model they make.

Apple started doing different mind game but with a touch of Samsung, where various different models aimed for different segments of customers, to boost volume making consumers to think that $600- $800, years behind models as cheap bargain!!!

Apple will continue to pos record earnings quarter after quarter, three years from now, they will make consumers think that $1000 SE model a super Bowl bargain where iPhone X M3 would be selling at $1800 before taxes!!

Apple is making suupliments with Apple Watch, Apple TV, AirPod, HomePod which are easy selling products with minor improvements but can be sold at premium, when there is earning gaps in certain quarters.
 
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sw1tcher said:
For 1st quarter of 2018, iPhone average selling price was $797.

For 2nd quarter of 2018, iPhone average selling price was $728.54.

That means higher priced iPhones (i.e. iPhone X) selling less than lower priced iPhones.
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What was it 2nd 2017?
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somerandommacperson said:
I want the iPhone X, but won't buy because I can barely use it with 1 hand. It's just too big for me. I won't buy the regular iPhone 8 because I feel like the X has the features I'm really interested in and so buying the 8 would be a compromise. So, solution, don't buy anything :(

I get that splitting a product line into multiple products helps optimize reach and revenue, but I'm not price sensitive, I'm size sensitive darn it! Sell the X in a smaller form factor and I'll get it.

Since X is too big, and 8 is a compromise, and since I'm now going to compromise, I might as well, really compromise and get the SE 2...
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If you can hold an 8, you can hold an X.
 
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It's like saying this car is fast but you can't see what's under the hood. How about showing us the present sales figure and going back a few years to see historical figures?
 
martyjmclean said:
iPhone X costs about $2k in Australia but it’s hands down my favourite phone! Will definitely be keeping it well into next decade.
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Not really, "soon" an update (wich if you do not do will make apps obsolete and non working) will make you update the device, as the OS will spell the end for the device, not the HW.
 
iPhone X is good phone, I have no problem paying the higher initial cost for the device itself, but; iPhone X is thicker and heavier than my iPhone 6S and I know for sure that I will crack the screen (have done so with every model i've owned) and don't feel like paying £286 to replace it.
 
iPhone X is good phone, I have no problem paying the higher initial cost for the device itself, but; iPhone X is thicker and heavier than my iPhone 6S and I know for sure that I will crack the screen (have done so with every model i've owned) and don't feel like paying £286 to replace it.
 
MacRumors said:



During today's earnings call covering the second fiscal quarter of 2018, Apple CEO declined to provide specific information on iPhone X sales, but he did suggest that the new device has been selling well, a major contrast to reports that have suggested poor sales and waning orders.

According to Cook, customers chose the iPhone X more than any other iPhone "each and every week" of the March quarter, just as they did following the device's launch in the December quarter.

iphone-x-quad.jpg

Furthermore, Cook said that the iPhone X marks the first time its most expensive, flagship device has been its most popular device. Cook said that Apple was "surprised somewhat" that the iPhone X was the most popular device each week since its launch. "That's a powerful point," he said. iPhone X was also the most popular smartphone in China during the quarter.
Referencing customer satisfaction numbers for the iPhone X, Cook said that the device is a "beloved product." He went on to use a Super Bowl metaphor to describe iPhone X sales.Cook also discussed Apple's iPhone X pricing strategy, as he has done in the past. "We price for the value we're delivering," he said. "The iPhone X is the most innovative product on the market, and as I've said a few times, it's jam packed with technology that sets the smartphone up for the next decade. That's how we priced it."

Cook also said that Apple will "continue to provide" different iPhones to meet different consumer needs, perhaps referencing plans to introduce a three iPhone lineup in 2018.

Article Link: Tim Cook: iPhone X is a 'Super Bowl Winner' Even if You Wanted It to Win 'By a Few More Points'
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No surprises. iPhone X is the best iPhone in the iPhone history up to date. Fortunate for me and those who are able to get it since the launch date and keep it.
 
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