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Tim Cook Named 'World's Greatest Leader,' Reflects on Leading Post-Jobs Era at Apple

bbeagle said:
Blackberries were not gimmicks just like Horse & Buggy were not gimmicks.

I think you need to consult the dictionary on what a 'gimmick' is.

By your analysis, the original rotary-dial home phone was a gimmick, because it's not around anymore.
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Possibly before asking me to consult a dictionary you should do so. Result 1 from dictionary dot com

1. An ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.

Any feature added to make something easier, prettier, more user friendly would be gimmicky compared to the original invention. Yes a rotary dial is gimmicky compared to the original tap to dial systems first invented. Same as a fingerprint reader, a slimmer design, a touch screen are all gimmicks compared to the basic "Telephone"

Blackberry's claim to fame was email and the click keypad. Who remembers them now. Who needs physical keypads when you can have virtual onscreen keypads.

Sure a horse is not a gimmick but the buggy is. Also youre trying to take what I am saying and put it into an incorrect context of "old is gimmicky" which is not what i said at all.
 
...but you miss the point. He did.

He's also changing the culture of an organization, whose balance sheet is larger than many countries.

His company impacts millions of investors...homes...families.

His company spends billions in other economies, creating economic opportunities that otherwise would not exist.

...and who knows, maybe the guy gave away a few mill last year of his own money.

... That's a lot of impact..a lot of responsibility, stress...

We can all, to some extent, do the same in our lives...without the stress...yet 99% don't. Why? ...cuz they're more concerned about updating their fb page.. Or taking a selfie. "The me generation".

Rogifan said:
Taylor Swift is #8 on this list. Nuff said.

Oh and had Cook not come out as a gay man would he top this list? Somehow I think not.
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Sl4ck3r said:
Possibly before asking me to consult a dictionary you should do so. Result 1 from dictionary dot com

1. An ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.

Any feature added to make something easier, prettier, more user friendly would be gimmicky compared to the original invention. Yes a rotary dial is gimmicky compared to the original tap to dial systems first invented. Same as a fingerprint reader, a slimmer design, a touch screen are all gimmicks compared to the basic "Telephone"

Blackberry's claim to fame was email and the click keypad. Who remembers them now. Who needs physical keypads when you can have virtual onscreen keypads.

Sure a horse is not a gimmick but the buggy is. Also youre trying to take what I am saying and put it into an incorrect context of "old is gimmicky" which is not what i said at all.
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Is Retina display not a gimmick? For $500
 
I honestly think he's done a fantastic job.

Even with buying Beats and all of the negative criticism Apple has never seen this level of success, growth, and potential.

Just need that Powerbook G5 Mr. Cook.
 
Nonsense

ericinboston said:
Puh-lease. World's greatest leader my ______. He's been sitting at the CEO spot of a company at its peak for 2-3 years now. All he's done is churn out new versions of old products. Oh, but wait, the miracle Watch is coming in a few weeks.
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Your complaint is with Forbes, not Cook. New versions of old products are new products. But then you complain sarcastically about the Watch that is new. Your inconsistency is breathtaking as is your denial of Apple's financial performance under Cook's leadership.
 
Cook is really starting to build one hell of a legacy. He may not have quite the reality distortion field, but he's a great CEO. One of my favorite quotes from him so far:

“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” Cook said, adding that the same sentiment applied to environmental and health and safety issues.
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From what I read, that's one of the few times he has gotten visibly angry in public. And it was well deserved. It was at some shareholder meeting, and the shareholders who are concerned about protecting the environment, or the cost of making technology accessible, or anything like that need to get the hell out. It's stuff like this that makes me an Apple investor and purchaser of their gadgets. This guy has his priorities straight. What good does a huge mountain of cash do if you've wrecked the planet?? They've also been greatly increasing working conditions in China. Most other companies don't give a crap.

I feel like Apple needed Jobs to kick the company into gear, and Apple needed Cook to mature into a responsible, international company. However I do still see the value in Jobs-types in management at the company. They definitely need to maintain focus moving forward.
 
I think one key move was his belief in a larger iPhone even though SJ would never go beyond iPhone 5 form factor. As much as SJ had a vision bringing Apple into the personal computer market and then going mostly into devices like iPhone/iPod/iTunes store, Cook is the natural progression and he saw things like giant sized iPhone.

While many were skeptical, sales of 6 and 6+ put an exclamation mark on the Cook legacy. Just because SJ was visionary doesn't automatically mean Cook won't be. Cook learned from the best and Apple has had good years since SJ and will continue to do well throughout the Cook years. This is no surprise and remember SJ picked Cook for a reason and Cook's ability to combat SJ on things like future iPhone size was exactly why he was picked.

SJ knew he was going to die and wanted to have a strong leader for future of Apple, not a second rate clone of himself. There will be only one SJ, and likewise there will be only one Tim Cook.
 
A good article and props to Mr. Cook on having such a thick skin etc.

It will be interesting to see where Apple goes under his leadership.
 
macduke said:
Cook is really starting to build one hell of a legacy. He may not have quite the reality distortion field, but he's a great CEO. One of my favorite quotes from him so far:



From what I read, that's one of the few times he has gotten visibly angry in public. And it was well deserved. It was at some shareholder meeting, and the shareholders who are concerned about protecting the environment, or the cost of making technology accessible, or anything like that need to get the hell out. It's stuff like this that makes me an Apple investor and purchaser of their gadgets. This guy has his priorities straight. What good does a huge mountain of cash do if you've wrecked the planet?? They've also been greatly increasing working conditions in China. Most other companies don't give a crap.

I feel like Apple needed Jobs to kick the company into gear, and Apple needed Cook to mature into a responsible, international company. However I do still see the value in Jobs-types in management at the company. They definitely need to maintain focus moving forward.
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Dog and pony...
 
chrf097 said:
#TeamCook or #TeamJobs?? :rolleyes::D
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What would be the point? Mr. Jobs has been dead for 3 1/2 years. He's not walking through Apple's door.

He picked Cook. Nobody can be Jobs, nor do they have to be. Apple is the most successful, profitable country on the planet and arguably human history to date. That does not mean "perfect," but Apple as a corporation is in excellent shape and people buy and love their products by the droves.

What more does the man have to do?
 
Referencing the often-cited line that “to whom much is given, much is required,” Cook says, “I’ve certainly been given a lot.”
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That often-cited line is from the bible Luke 12:18. who wrote this that could not be bothered to figure out where the "line" comes from. Or is there another reason why they did not want to provide the source?

Journalism these days, jeez!!!!
 
63dot said:
I think one key move was his belief in a larger iPhone even though SJ would never go beyond iPhone 5 form factor. As much as SJ had a vision bringing Apple into the personal computer market and then going mostly into devices like iPhone/iPod/iTunes store, Cook is the natural progression and he saw things like giant sized iPhone.
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Progression?????
More like he saw market share degrading and thought to himself, "Hey, let's copy that phone maker that has good ideas."
At Apple, when they steal ideas, they NEVER mention the company in which they stole from but make vague references.

The genie bottle is bone dry.
 
technosix said:
Tim Cook has done a very good job with Apple. Yet that said, the title of world's greatest leader doesn't seem to fit.

But I do know one thing, if he was President, he certainly wouldn't be causing the extensive damage to our country like the clever, intelligent, yet horribly nefarious frat boy that sits with his feet up on top of the desk today. That's one very dangerous person.
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Bush is not the President anymore.
 
Shaun said:
World's Greatest Leader? I don't agree.
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What do you expect ?

Jobs was a boring little man, Cook is even smaller and more boring .

But Apple is about marketing and being exceptional, so that's what they do, they take a random guy in management and sell him as some Great Leader .
 
Tim Cook winning this award is like Trent Dilfer winning Super Bowl MVP.

If Apple's record of revolutionary devices and stable software continued under Mr. Cook then I might be inclined to agree if I knew him. But his tenure has been defined by how obvious it was (and still is) that Mr. Jobs is gone. Tim Cook didn't take Apple and make it better. He simply isn't screwing it up, and those aren't the qualities of a good leader.

The loss of detailed QA at Apple is really obvious to me in Yosemite (esp on retina) and iOS8. I think he should focus on this publicly.
 
All I gathered from the article is that Forbes also uses Apple to sell more magazines, given its unprecedented popularity.

That title is full of hyperbole though, but so is Apple, so I guess it fits.

A CEO as "World's Greatest Leader"?? Appropriate for a "money" magazine, I guess. Even in that regard, Tim is highly overrated, I think.

He got handed the helm of a ship already on-course to greatness by a truly brilliant Navigator/Engineer/Visionary and was basically told to keep it going straight.

He didn't "build" Apple, he's merely a pilot. A good one, no doubt, but still a pilot. It was Steve who picked him to steer the ship. So, it was Steve who would have deserved anything close to that title (although I just don't see how a mere CEO would earn that).

Talk to me about a "great leader" when people's lives are on the line, including their own.

Freakin' hardcore capitalists and nerds, man! Utterly ridiculous.
 
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