Apple are losing the ****ing plot! Grasping at straws and not doing very well at it... like a lot of other stuff. They might have the money, but they ain't got any ideas...
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Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'
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Of course extra bulk will be involved when adding extra battery to the phone, but there's a more 'fashionable' or simple way of adding extra bulk than leaving a protruding lump on the back as though the phone is about to give birth to an iPod.
They should have went and made the extra battery completely flat like the Mophies and other battery cases around. It would have been slimmer than it currently is, flat and more streamlined than the unusual hump design they went with. Apple are renowned for their product design and to come out with that is just shocking.
I don't need to keep buying this garbage, it was either this or replace my Garmin at twice the price & as I always run with my phone anyway I chose the case.
It's a phone case, get over it.
Haha, yea. I think the target market for this is parents getting gifts for their kids and people who don't really care about design and just like the idea of a longer battery. It's like... "I don't know what Sally wants for the holidays. New apple case? Sounds cool. She loves her iPhone." Then Sally, even though she may not be in love with the design, just kind of keeps it. Actually, I'm pretty sure this exact scenario was discussed in a meeting at Apple HQ.
With the lackluster iMac release and many people holding onto their money for new Apple laptops (or buying laptops from competitors), I wouldn't be surprised if it was a weak quarter. It'll be interesting to see the effects of the iPad Pro and Apple TV on the bottom line.
A well deserved rebuke for Apple. Apple has not been listening to customer feedback at all regarding battery life. Sure I can get through a day with any given iPhone that I have owned, but barely. And meanwhile the pursuit of thin seems to be a overriding design element. I would bet that if polled, the majority of iPhone buyers would gladly add 1 mm if that meant the surface area of the battery increased by 1 mm and thus the corresponding increase in battery life.
And I can't see why Apple would not be to market yet with anything that could remedy battery life. They have the best NFC, the best touch sensor, the best CPU/ GPU, the best overall OS, pressure based touch that no other vendor has, and one of the best screens. Why no focus on the best battery? For example, this technology http://www.myunu.com/products/ultrapak-fast-charging-batteries.html that would allow Apple to charge in parallel and discharge in series. This would alleviate battery life concerns and allow for the pursuit of thin. Because if it only takes 5 minutes to get a significant percentage charge, then no worries.
And if Apple is so worried about design, then how did they make something at aesthetically displeasing as a hump. They could have tapered the case in an aesthetically pleasing way that still made is easier to put on than other competing products, but without the harsh lines of a hump.
Atypical, but epic fail for Apple. I predict it will not sell well.
Tim, pay attention. How thin is too thin? Why not focus on other features like battery for a few cycles? The Camera sticks out too, and although it is good, it's not as if the extra thickness is warranted by some kind of game changing built-in optical zoom.
Hello Apple, are you listening?
And I can't see why Apple would not be to market yet with anything that could remedy battery life. They have the best NFC, the best touch sensor, the best CPU/ GPU, the best overall OS, pressure based touch that no other vendor has, and one of the best screens. Why no focus on the best battery? For example, this technology http://www.myunu.com/products/ultrapak-fast-charging-batteries.html that would allow Apple to charge in parallel and discharge in series. This would alleviate battery life concerns and allow for the pursuit of thin. Because if it only takes 5 minutes to get a significant percentage charge, then no worries.
And if Apple is so worried about design, then how did they make something at aesthetically displeasing as a hump. They could have tapered the case in an aesthetically pleasing way that still made is easier to put on than other competing products, but without the harsh lines of a hump.
Atypical, but epic fail for Apple. I predict it will not sell well.
Tim, pay attention. How thin is too thin? Why not focus on other features like battery for a few cycles? The Camera sticks out too, and although it is good, it's not as if the extra thickness is warranted by some kind of game changing built-in optical zoom.
Hello Apple, are you listening?
said the one with over 17000 songs iTunes matched without any single problem, live versions included
1) It is for emergency charging. The normal way is by using a lightning cable.
2) Ever had problems putting a pen in a pocket?
3) Never used capped pens before? These get seldom lost even if the pens are owned by little kids.
What are you doing with your phone all day? I always get 2-3 days with a charge.
Amazing the reaction to something to trivial. Apple is doomed because of this? Really? Go outside people.
A ridiculous argument. What is anybody doing with their phone all day? I use mine for a lot of email, testing of networks, WiFi testing, learning a second language, working out with an 7 minute workout app, web browsing, listening to music, listening to MLB, and so on. But your argument is a logical fallacy, because anyone can and should be able to use their phone for anything they want in a given day. And if one has to curtail whatever activities, even those you don't approve of to save battery life enough to get through one day just barely, then to that person battery life is an issue. Until the phone can truly last more than a day under every scenario for every person, or almost every scenario, then battery life is an issue.
I agree. But funny He said that. Its not on all the time but when it is on its on all the time. Unless the smart part of it knows when to not charge
I start thinking this was just a test drive for the next iPhone ...
When I watch Apple iPhone ads, I always try to imagine how long the battery will last doing the same thing advertised.
Like filming the entire family activities on Christmas day, edit the video and connecting to a TV set to show everyone the results. Meh
Apple certainly isn't doomed because of this minor accessory, but the design is hardly inspired no matter what Cook says. It looks like to me they're struggling in how they compromise between function and beauty, making a beautiful phone that is so thin it squeezes out a larger battery, and then designing a fugly external case to make up for the smallish battery in the phone. The whole point about Jobs is that he supposedly argued against any compromise.
Also, anybody who says the battery is enough has probably never used their phone that much in the outdoors or on extended trips in which chargers are not available. I take 3 external battery packs of assorted sizes with me when I go camping, plus an external Mophie battery case, and the phone never lasts for more than 4 days or so. Honestly, I would prefer a model of the iPhone designed for the outdoors (impact resistant, waterproof, larger battery, an energy-efficient GPS chip, and big antennae to pick up signals in the mountains. But that's just me.
Also, anybody who says the battery is enough has probably never used their phone that much in the outdoors or on extended trips in which chargers are not available. I take 3 external battery packs of assorted sizes with me when I go camping, plus an external Mophie battery case, and the phone never lasts for more than 4 days or so. Honestly, I would prefer a model of the iPhone designed for the outdoors (impact resistant, waterproof, larger battery, an energy-efficient GPS chip, and big antennae to pick up signals in the mountains. But that's just me.
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I'm just wondering if people are doing other stuff besides using their iPhone the whole day. To get my battery empty before bed time I have to play with it all day.
Just another spirited 400+ comments about a new iPhone case filled with the Apple-is-still-on-the-right-track folks calling out the Apple-is-Doomed trolls with crocodile tears calling out the fanboy apologists. Sounds like a typical MacRumors day. It's like the Jerry Springer Show of the Internet, but I still keep coming back for more.
There is no accounting for taste. I mean, seriously, anyone who thinks the design is OK...
I guess, I am in the minority, big time. I don't think it looks that bad. I am most happy that it is easy to install and uses the lightning charger as well as the smart app to manage its use. My daughter's battery back cause has been a nightmare and to use and put on. Also, why should we have to flip a switch or anything to make a charger work. This way, the phone uses the charger as it needs it and I don't have to worry about it. And really, no battery case looks that good.
There's a reason why apple's design philosophy isn't working. Check this out:
http://m.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name
And yes I think Tim is a huge part of the problem. I've been saying since day one that this man is not the right guy for the job. Jony should've left the company to go independent working with other projects than getting burnt out. I greatly suspect he's suffering from creative burn out. I think he's getting tired of the same old, same old.
Ditto for Cue and Schiller who needs to go, too.
my favorite part about all this is people thinking they know steve jobs enough to know that these products wouldn't have come out.
fun fact, nobody knows steve jobs. could've been worse. steve jobs has put out a bunch of crap products in his day, just nobody remembers.
fun fact, nobody knows steve jobs. could've been worse. steve jobs has put out a bunch of crap products in his day, just nobody remembers.
More and more evidence that Tim Cook needs to be replaced with someone who actually feels passion and has a vision. Apple has no visionary. It's led by a manager and bean counter. Cook himself has no ability to say "this isn't good enough, try harder" like Steve Jobs did. Cook relies on his soldiers to tell him when a product is ready and if it's good. He doesn't seem capable of looking at things in the way that Jobs did. Apple clearly cannot innovate and cannot create revolutionary new products like it once did. Case in point: iPhone and Apple TV. Disappointments.