Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'

Maybe the same designer as this wildly successful and aesthetically pleasing iPhone accessory:
iphone-5c-cases-backs-20130910.jpg
 
For only $1 more than the price of this case AND an iPhone 6S, you could buy the 6S Plus, which has the same battery life, but doesn't look funny, has a SHARPER and BIGGER screen, optical image stabilization for both photos and videos, is SLIM like the standard 6S, and even gives more info in landscape mode with many apps.
 
Tonezorz said:
I actually agree. I've owned MANY battery cases, for many models of iPhone, and I'm excited to receive my Apple battery case. A soft case, like the silicone apple case I've had on my iPhone 6 for over a year.

Most cases are rigid, tough plastic that typically snaps together in two or more pieces. Bright LED lights that you can't disable while it's charging, and on/off switches that I've never understood the point of. This case fixes all of them, and is only thick where it has to be. It's not thick at the top and bottom, where the battery isn't. Yes it's weird looking, but actually looks like it will be comfortable to hold.

The only drawbacks are it's less mAh than most of these cases, and it's expensive. But considering the smart features, partially slim profile and lightning port, I'd say those things are easily ignored.

People need to get off their high horse about "design" and "Steven Jobs wouldn't have allowed this" This is a mostly elegant way of providing additional power, and doing a decent job of it.
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Stop, not even you believe this, look at your sentence structure, it's dubious and doesn't give me the impression you're fully convinced
 
MacRumors said:



Apple CEO Tim Cook attended one of Apple's Hour of Code events in New York this afternoon, where he spoke to Mashable's Lance Ulanoff about the new iPhone 6s Smart Battery Case, which debuted yesterday.

Ulanoff asked Cook if he was excited about the "hump," a mocking nickname people have given to the battery case due to its distinctive shape. In response, Tim Cook said he was aware of the comments people were making about the case. "You know, I probably wouldn't call it 'the hump,'" Cook said.

iphone-smart-battery-case-twitter-800x343.jpg

Cook went on to point out the malleability of the new Smart Battery Case in comparison to other battery cases. It's made of a soft silicone that makes it easy to put on and remove, unlike more rigid cases from third-party companies.Cook also commented on the viewpoint that the case is an admission the iPhone 6s battery is too small, saying most people who charge their iPhones every day won't need the case. "But if you're out hiking and you go on overnight trips... it's kind of nice to have," he said.

Apple introduced its iPhone 6s Smart Battery Case yesterday morning, and its distinctive humped design quickly led to derision and negative comments from iPhone users. Reviews of the Smart Battery Case were also not overly positive as the case doesn't have enough capacity to fully recharge an iPhone and it's missing some features that are found in third-party battery cases.

Apple's Smart Battery Case for the iPhone 6s is priced at $99 and is available from the online Apple Store and Apple retail locations.

Article Link: Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'
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All this talk and bs dancing around the real issue. Its a crapy design… simple ! And that’s not what apple is all about.
It does not deserve the Apple logo..
IF anything apple is biased more to design than ergonomics.. But their magic has been trying to balance both in reasonable way.
This product fails Apple criteria
The ipad pro keyboard case fails it.
The way the Pencil get charged on iPad pro fails it .
The charge port at the back of the mouse fails it .
The new music app ui fails it.
The new TvOS ( well feels very rushed and half baked .. Ill wait and see what happenes there )

There are bogus decisions made at apple recently. 2015 has been riddled with disarray at Apple.
Hope in the coming year they get back to their normal greatness!

Someone in charge is making follish calls Tim… Too many yes-s to bad ideas .
 
Nice spin. Truth is - I don't think a lot of people who have battery cases like the mophie do too much taking off and putting on. Am I wrong? I think most leave it on and charge their phones/cases concurrently.

I think it makes sense they made an official case with an extended battery. Not knocking it at all. Why give money up to other vendors when something like this is a pretty popular accessory.
 
The worst thing about this is that we are gonna see some 3rd-party cases copy Apple's hump. And I have a feeling they'll be even uglier, making Apple's ugly case awesome. Maybe that's Apple's plan?
 
Yojimbo007 said:
All this talk and bs dancing around the real issue. Its a crapy design… simple ! And that’s not what apple is all about.
It does not deserve the Apple logo..
IF anything apple is biased more to design than ergonomics.. But their magic has been trying to balance both in reasonable way.
This product fails Apple criteria
The ipad pro keyboard case fails it.
The way the Pencil get charged on iPad pro fails it .
The charge port at the back of the mouse fails it .
The new music app ui fails it.
The new TvOS ( well feels very rushed and half baked .. Ill wait and see what happenes there )

There are bogus decisions made at apple recently. 2015 has been riddled with disarray at Apple.
Hope in the coming year they get back to their normal greatness!

Someone in charge is making follish calls Tim… Too many yes-s to bad ideas .
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Just curious how many of these things you have actually used. By the way the Apple Pencil doesn't have to be charged on the iPad Pro though that's the way I've been charging mine because it's quick and easy.
 
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Falcon9 said:
From a stylistic standpoint I agree that it's a poor design, but from a functional standpoint I think that Cook has a valid point.
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But apple is not just about functional.
What makes Apple Apple and distinguishes it from the rest of the gang is great design merged with great functionality. (Though i think functionality comes 2nd to design in most cases .. But thry have managed a reasonable balance .)
Lose one and you lose what makes Apple Apple .

Its a screwup! Plain and simple .
There have been many in 2015..
Tim!?
 
MH01 said:
But why? If not profit. 7 years of iPhones with increasing battery life, to finally launch an official battery case that is so damn ugly? Though that is not the real issue, for the first time apple is admitting fault and saying the battery is not enough. They have never done that , hence a battery case was deemed unnecessary.
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Before Apple bought Beats, they never made any not-in-the-ear headphones. Does this mean that they thought nobody would ever want to use a bigger set of headphones with the iPod or iPhone? Does Apple make Bluetooth speakers? Not to my knowledge.
 
photographypro said:
For only $1 more than the price of this case AND an iPhone 6S, you could buy the 6S Plus, which has the same battery life, but doesn't look funny, has a SHARPER and BIGGER screen, optical image stabilization for both photos and videos, is SLIM like the standard 6S, and even gives more info in landscape mode with many apps.
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I bought the 6+ and then then 6S+ and returned both for the smaller versions. The thing is just to damned big imho.
 
Aetiusmaximo said:
Stop, not even you believe this, look at your sentence structure, it's dubious and doesn't give me the impression you're fully convinced
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Wow! Well I'm not quite sure what you mean, but I do certainly believe everything I said. I did go back and fix a couple of punctuation errors though. Thanks for pointing those out so politely.
 
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I've yet to see it in real life. But from the photos, it doesn't look too bad. It's a case with an extra battery. There's no magic that can make this extra battery disappear.
I also don't get those "Steve would never have let that happen" trolls. Steve let the iPhone4 antenna-gate happen (even though he was warned repeatedly).
Asking why the phone isn't a bit bigger to begin with is a valid question - but Apple probably tried fifty different form factors and choose this. I doubt I could design a better overall phone. Nor could anybody else on this forum.

And I'm waiting for a new 4 inch phone anyway (because a new 3.5" phone is probably unrealistic)
 
MH01 said:
Go ahead and buy it, looking forward to the review.
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I'm still on my iPhone 4S, but I would definitely consider it when I upgrade if I were in a situation I might need it. Like most Americans 99.9999...% of the time I'm by an outlet on any given day, and the iPhone battery life has never been an issue for me.
 
I would pay an extra $100 for a phone that was a little thicker but had double the battery life. I ran an online poll a year ago and found that 80% of respondents agreed with the desire for longer battery life at the expense of thinness. I will certainly not pay $100 for a battery case though.
 
logicstudiouser said:
Steve would be shaking his head right now!
Battery cases should be obsolete. They are clunky and ugly.
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Up in heaven (or below) someone changed Steves mind? Because while on earth he did nothing to alleviate the need for them. Add 2mm and make us all brag about our battery life!
 
Allewsive said:
I still think they could have cascaded the batteries like they did on the new Macbook 12"... I mean, why not?
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I would venture a guess that since the antenna are on the bottom and top of the device, the battery conveniently stops short of those two areas avoiding possible signal impedance.
 
mysterydate said:
No one thought to ask, "why not make the iPhone a bit thicker with extra battery in the first place & make the camera flush".
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I'm sure they did and realized the extra heft wasn't worth it for most people. As someone who prefers lighter phones, I agree with Apple's decision... Even the added weight from the 6 to 6S is noticeable and my HTC M8 is considerably heavier even though the dimensions are only slightly larger than the 6.

I think the question is, why did Apple bother with this at all when there are plenty of 3rd parties in this space... because no one made it easy to take it on and off? That doesn't sound like a good enough reason.
 
Rogifan said:
Just curious how many of these things you have actually used. By the way the Apple Pencil doesn't have to be charged on the iPad Pro though that's the way I've been charging mine because it's quick and easy.
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Every single one...minus the battery case ... I dont need to use it to see that it is design failure ! Its not Apple level product .
And im still waiting for my pencil to arrive ! But love the thing.. Its awesome !
No it does not have to be charged on the pro.. But that is how they intened it to be charged and they promote it that way. Its stupid and can easly cause damage to the pencil ..Specially on the go..
Now the solution is get an adaptor cable male to female .... But that is a workaround for a bad idea.
 
Rogifan said:
Just curious how many of these things you have actually used. By the way the Apple Pencil doesn't have to be charged on the iPad Pro though that's the way I've been charging mine because it's quick and easy.
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Seriously, so sick of that criticism in particular. They would prefer NOT to be able to charge the Pencil directly from the device? It's a nice option and it takes 10 minutes. Yet the critics make it sound like the Pencil must be plugged in to the iPad all the time or something. You plug it in, go to the bathroom, and come back to a charged Pencil. OH NO!!
 
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