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Apple has, what, 90,000 developers writing programs for everything from Mac Pros through MacBooks to iPhones, iPads, Apple Watches and iPod Touches. Overwhelmingly they write those apps on Macs using Xcode and Swift. There is no way in hell that Apple is going to abandon their developers, so they will _always_ develop better and faster Macs. Not only for the developers but for all the professionals, writers, artists, designers and everyone else who relies on Macintoshes for their livelihoods. Every Apple device is getting more powerful every year, their graphics and audio get more powerful and the developers need even more powerful devices to develop apps and all the visual and audio data that constitute advanced apps. There is no way Apple is ever going to reduce the power of its Macintosh computers, unless it creates something even more powerful.
A Mac is not just an iOS developing platform.

Many users are DTP, audio and/or video editing pros. These users are the ones demanding the more frequent and substantial hardware updates to speed up their work. And Apple simply delivers too little, too late for hardware-demanding users.

Wanting to run OS X (supported) means being satisfied to use the slightly outdated and overpriced Apple CPU-hardware.
Hey, I do that too. I want a Mac and want to use OS X (macOS).
But I wold LOVE to be able to get the latest CPU hardware, not wait for 3 years and hope Apple will deliver...
 
I've been feeling a bit underwhelmed by Apple.... Are we expecting too much from them?

In the golden days, people didn't expect anything from Apple. They just got it and it just worked.

Today, we are left with overcooked legacy products from those days. They even started swinging it with the iPhone (post 5s). One obvious thing I cannot understand is why do I have to choose 7 Plus for better camera, even though I prefer the 4.7" form factor. Not that I am in need of a purchase at the moment, but still.
 
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Honestly at what point will the public stop their hysteria for electronic devices? Right now there is still a lingering hysteria for iPhones. Macs are considered appliances. There are no 500 person lines outside an Apple Store for a new Mac or even iPad.

Ennui is a dreadful thing.
 
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All of them will at the same day, except Macbook :)
If apple wants to update as many macs at once this is all the things I could see happening.

Mac Mini - currently has 15W and 28W haswell processors.
No rumors on apple's plans with mac mini.
could be redesigned to slimmer profile and get a Core M skylake CPU. or kaby lake core m isn't shipping yet but seems right around the corner.

could get updated with 15 and/or 28W skylake CPUs.
or potentially get a 45W Iris pro cpu.

MacBook - currently has skylake Core M
probably won't be updated since it was updated recently.
but also seems possible it could get a kaby lake core M + TB3

MacBook Air - currently has 15W broadwell CPUs.
probably discontinued
but could potentially be updated with a 15W skylake CPU. (15W kabylake CPUs with iris don't seem available any time soon)

MacBook Pro - currently has 28W broadwell CPU and 45W haswell cpu.
could get updated to 28W or 45W skylake CPU (Kabylake CPUs half a year away atleast)

21.5" iMac - currently has 15W and 45W broadwell CPUs
could get updated to skylake CPUs

27" iMac currently has skylake CPUs
probably won't be updated

Mac Pro - currently has haswell Xeons
no cpu update available right?
broadwell Xeons were cancelled right?


All of the Macs could potentially get new usb-c /TB3 ports

To be honest, I think price cuts are more important than product updates.

My current MBP runs fine. If anything, it's overspecced for what I need (e.g. in terms of graphics performance). But increasingly I just find it harder and harder to justify paying "Apple tax"

Disagree, I see product updates as much more important that price cuts. Even raise the price if it means updates.
And 'Apple Tax' only exists when their products are out of date. once the macs get updated there will be no apple tax.

I am actually quite surprised that people haven't taken up my challenge to explain why they need new machines, other than they don't like paying for older technology, even when it is just as capable.

It's simple: people like new machines. we like to buy new technology when its at its best. People do not like buying something that is capable when there is something more capable or more attractive out there.
 
Wow, anything passes as a legitimate source and anything is considered news to MacRumors now. I'm sure the person who claims Tim Cook wrote that back to them has no motive for attention or anything of that nature. And it must be really tough to forge the text in an email.

This is like what happened recently when some unknown person in Vietnam wrote that the iPhone 7 would support 4K at 60fps and MacRumors believed it—just because someone said so.
 
Maybe people would buy real Mac desktops if they were not luxury items.
 
Are you not whining about your so called whiners? Those type of posts are getting old ;)
Whining in general is contagious.
You are misinformed or basing your opinions on experiences of old my friend. Your first point is pure fantasy. Windows 10 is as stable as El Capitan (I use both on a daily basis), more applications are available for windows and the humble PC is upgradable from raid card to motherboard unlike the soldered computers shipped by Apple. I set up my own design agency 3 years ago and built a pc to handle my work flow, it is water cooled and eats my staff's Mac Pro's for breakfast when it comes to rendering and sheer brute force.

Point two I agree with on the whole, Apple is massively distracted by iOS. The fact that they claimed that the iPad Pro could replace a real computer was both laughable and worrying.
After using Windows 10 for a while, I can say it is quite stable and better than previous versions however still has the basic annoyances that made me switch to macOS in terms of quality and performance. I also have some excellent apps that take advantage of macOS's api and they do so much better than the hundreds of windows alternatives.
Also I think bringing some form of XCode app or more Finder-like features could help the iPad Pro get somewhere. Other than that, it's all up to the apps you use.
 
How is this news? It's obvious they aren't killing the Mac. They would be throwing away billions of dollars.
 
Macs are considered appliances. There are no 500 person lines outside an Apple Store for a new Mac or even iPad.

Sure. But is is nice that when I do wind up looking to upgrade my Mac, that I at least have some good idea when to expect refreshes. Apple's basically been absent and presumed missing on this front, lately. A steady release cycle helps people remain confident that you care about the market. People are getting impatient because the only Mac hardware that got refreshed at all this calendar year so far is the MacBook, and the iMac is the only one refreshed within the last 365 days beyond that.

Considering how many people already wonder about Apple under Cook (although Steve too did plenty wrong, IMO), I'm not surprised people are getting a little agitated. Actions do speak louder than words, and there hasn't been a lot of action in the last year on the Mac hardware front. I don't care about a visual refresh, but I do like to buy on the spec bump cycles, and it's really hard to peg when these are coming right now.
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I swear if Apple releases their new macs with Skylake I'm switching back to Windows.

Do we even have Kaby Lake chips that are suitable for anything beyond the Air yet?
 
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For Apple, as a business, the problem with Macs is that Macs don't have the same turnover rate as iPhones. They're good machines that last for years (desktops anyway). My wife's Macbook Pro is starting to show it's age (but she may simply need more RAM - she's running Mavericks on 2 GB) and it's an early 2009 model. I guess for them it's why make frequent changes when the revenue's not as good as iPhones.
 
I swear if Apple releases their new macs with Skylake I'm switching back to Windows.
I love OSX but I'm done with overpriced outdated hardware and not being able to pick my own GPU.

Excellent. You're saying you're fine with MacBook Pros being updated next year, then. Right?

Because that's when Intel Kaby Lake cpus suitable for the MBP will be available.
 
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Note I said "beyond the Air". The XPS CPUs Dell are using are the same low power ones Apple uses in the Air. Ones suitable for desktop or the MBP haven't been announced yet for availability (and desktop aren't due until next calendar year at this rate).

EDIT: The linked article even mentions the lack of Quad Core parts, meaning even if Apple switched to lower power parts in the 13" rMBP, the 15" has no suitable part.
 
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The neglect of their computers is criminal.
Tim Cook should be fired for that and all of his political shenanigans.
Run Apple you idiot and stop acting like you're part of a social movement.
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Listen, Apple sold a billion iPhones in the past decade; they probably didn't sell a billion iMacs or Mac Pros. By focusing on the iPhone, Apple can truly leverage its market influence to bully the entire audio industry to accept its proprietary headphone connector, for example. Apple has nowhere NEAR that power when it comes to desktop computing.
Tim Cook can't chew and walk at the same time?
Apple is a humongous company, there is no excuse for letting their computers rot
 
It's the same after every iDevice event. Because Apple makes seperate events for each category, people think that they have abandonned the other category if they don't talk about it. " What , no mac announced ?? that's it, they're abandonning the mac !!!"

Tim should just remind everyone, at the beginning of every event and say something like :
"Today's event is all about iDevices, we'll have more announcements about the Mac in a forthcoming event".
"Today's event is all about the Mac, we'll have more announcements about iDevices in a forthcoming event"

Horsehocky -- it's been 995 days since the 'innovative' mac pro was also refreshed. They know that 3 years later we're all due for new kit - and rather then providing an upgrade path they'll expect us buy buy all new. Of course they have the hubris to think we'll all dump our 4k displays to move to their as yet unreleased 5k cinema display as well.
 
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