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Afaik Steve named fonts after cities many years ago, e.g. New York, Chicago, Geneva. 2013 Apple could be more creative. Those cats were pretty good, I think.
 
I believe Windows once used city names as code names for various versions, like Chicago, Cairo, and others.

You are right, but this is not just a code name.

AFAIK, "Mavericks" is very bad for Asian countries to use. For Japanese or Chinese, the name is no longer meaningful in their language. They have to choose a name phonetically close to it, which will make it awkward.

Whoever suggested and decided (it must be some in APPLE) using the name was a terrible shame!!
 
2013 Apple could be more creative. Those cats were pretty good, I think.

Sounds like BS to me. Just because you don't like it it's not creative? As a matter of fact it is not creative - it's just a ****ing name. Name it after cats or dogs or places. What ****ing difference does it make.
 
You are right, but this is not just a code name.

AFAIK, "Mavericks" is very bad for Asian countries to use. For Japanese or Chinese, the name is no longer meaningful in their language. They have to choose a name phonetically close to it, which will make it awkward.

Whoever suggested and decided (it must be some in APPLE) using the name was a terrible shame!!

Maybe you and the Asians you speak of need to focus on the fact that it's still the Mac operating system (OS X) and you can call it just that. You're getting way too uptight over something so minute. :p
 
Maybe you and the Asians you speak of need to focus on the fact that it's still the Mac operating system (OS X) and you can call it just that. You're getting way too uptight over something so minute. :p

Minute, yes. But branding is about minute details and what something is named is perhaps the most important detail of all. Ask Ralph Lifshitz: a fine and honourable name, but not for the rag trade. He was right: Ralph Lauren is better.

"Mavericks" has problems.

-- If you don't know it's a place, it defaults to meaning a rebellious or unco-operative or unreliable person (the original Maverick was a fellow who wouldn't -- ironically enough -- brand his cattle).

-- Actually, as others have pointed out, it doesn't mean that. Not quite. It means a whole bunch of them.

-- If you DO know, or find out, it's a place, it might be one with negative connotations. California surfers? Good grief. Musclebound blond monosyllabists, lousy music, and those flatboard gals-on-the-make they hang out with? On the *beach*? In the *ocean*? With *sand* in their Speedos or whatever the hell they wear? Count me out. :cool:

-- The Asians the poster spoke of represent a big and growing market. A very significant number of them speak Mandarin, Cantonese or any of the other Asian languages which don't use terminal consonants. "-ick" is tough for them to pronounce. A double, like "-icks", is near-impossible. And just to rub it in, Chinese-speakers have difficulty distinguishing "l" and "r". Nothing to do with semantics; it's down to the different phonetic systems. They're either going to feel, even for a moment, that they're being mocked or disregarded. And they're going to call it "Mavelickesa".

It's nothing new. Rolls Royce were all set to call the next in its "Silver" series -- the one that followed the Silver Cloud -- the "Silver Mist" until someone pointed out that "Mist" means, not to put too fine a point on it, "poop" in German. A Japanese friend, a pretty fluent English speaker, asked me to come to Harrod's with him to get his new pen because he couldn't face trying to pronounce "Dunhill" (it would have come out as "Durroohirroa"; I know because he tried it out on me).

And even if you can say it, and even if you find out what it means, you might feel negative about it.

These are tough times, economically. If I were running Apple, I'd want every single duck in the row, even down to the smallest, and there'd be no room for mavericks.

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Although I am not TOO fussed, they should have named it after famous city names such as OS X New York, OS X London, OS X Paris, OS X Athens etc.

Wouldn't work. You'd have to have OS X Paris, France, OS X Athens, Greece etc.
 
These are tough times, economically. If I were running Apple, I'd want every single duck in the row, even down to the smallest, and there'd be no room for mavericks.

Well that's just too bad for you and whomever else, "Mavericks" is here to stay so either just deal with it or use Microsoft's OS exclusively, better known as Windows "Blue", like anybody knows where that name came from. :rolleyes:
And thankfully you're not running Apple. With the current persons running Apple they focus on the product rather than wasting a bunch sweat over a name like you are. Some people need to go outside and get some fresh air.
 
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I don't mind the name personally. I think state capitols was a fine suggestion. Or perhaps national capitols, or regional national capitols. Those would have captured the imagination of a great many more people, wondering what they'd choose next. Having just "California" as the theme isn't going to encourage the same kind of fun little guessing game that we got with the 'big cat' theme.

Imagine if we'd gone with national capitols, or just 'great cities of the world.' 'OS X Samarkand,' 'OS X Budapest,' 'Lisbon,' 'Johannesburg,' 'Cairo.' So many great names and opportunities.

Ah, well. People may profess to hate the name, but they sure seem to love saying it. Look at the forum. Not a lot of threads starting with '10.9,' even though it's shorter.

Side note: Anyone else noticed how this system calls back to Microsoft's ertswhile Windows codename scheme of using famous ski spots? Whistler (XP), Longhorn (Vista), Blackcomb (7)?
 
AFAIK, "Mavericks" is very bad for Asian countries to use. For Japanese or Chinese, the name is no longer meaningful in their language. They have to choose a name phonetically close to it, which will make it awkward.

Whoever suggested and decided (it must be some in APPLE) using the name was a terrible shame!!

It's no longer meaningful?? It's a break in Half Moon Bay. They can just say "Mavericks". The place is legendary. Some of you people are crazy.
 
The first thing I thought of when I heard Mavericks was Sarah Palin.



But, I like the theme personally. Anything that has to do with water is cool with me.
 
It's no longer meaningful?? It's a break in Half Moon Bay. They can just say "Mavericks". The place is legendary. Some of you people are crazy.
for NorCal...they better give us OS X "Trestles" is all I'm saying.
 
!

I absolutely hate it. The reason why the cat names were cool was because they were descriptive of what Apple claimed the OS to be. With every iteration OS X became faster and more powerful. Now they're naming it after subjects that have nothing to do with progression or prowess. When you hear the name Mavericks the first thing that comes to mind is a bunch of brush-mustached hicks out in the old west. The name sounds awful and really out of character. Couldn't they have chosen a new series of animal or fabled mythical creatures like OS X Unicorn? Not everyone in California surfs or is familiar with Mavericks, much less the rest of the world who buys Apple products. When you have a picture of a leopard on the box everyone can recognize what they're conveying. I think Steve Jobs was the only one with good taste at Apple.
 
Love it. Being in Australia I had no idea Mavericks was a surf beach in Cali - my first thought was similar to what someone else said 'top gun' - it has a 'big boys' ring about it.
 
Jobs would have never allow this name scheme. Totally ruined the progression.

And yet you offer no alternative name? They'd well and truly run out of big cats...

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Wouldn't work. You'd have to have OS X Paris, France, OS X Athens, Greece etc.

Pfft. Why? Pretty much every person on the planet associates Athens with Greece and Paris with France. Yea, or we could accommodate the fraction of a percent who do not. (i.e. those who associate the names with various yokel towns in the US

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Doesn't matter if the Mavericks name isn't appealing to a global audience. Do people outside the US ever stop for once and think about the people who live in the U.S purchasing products and patronizing companies that are based outside the U.S with product names that have zero to do with the U.S? Sheesh.

Yea? And what do Tiger, Lion, Cheetah, Leopard and Snow Leopard have to do with the US? Absolutely nothing....
 
there will probably be an osx mammoth in this series..

alcatraz, dogtown, embarcadero, newport.. would be cool but i doubt any of those will be used
 
Mavericks is a surfing spot in Half Moon Bay, CA that produces some of the biggest waves on the PLANET. A place somewhere close to Cupertino and probably the most famous surf spot in California.

There is nothing more epic that's California themed than Mavericks.

If you have a better idea, let's hear it.

http://en.wikipedia.org/wiki/Mavericks_(location)

Nonsense. They could have called it Hollywood, or named the OS after David Lynch Movie Places such as Mulholland Drive, etc. Or they could have named it after famous Cali Porn Stars

Ashlynn
Jayden
Tanner
Sasha
etc etc
 
I actually like landmarks of California better than cat names. There's nothing more normal than a company, based and founded at California and that prints the name "Designed by Apple in California" to every single one of their products, to name their major OS names after landmarks in that place. (that's a long sentence:D)

I've spent more than half a year in NorCal but haven't heard the place Mavericks before though. :( That's a shame on my side. They might name the next ones OS X Yosemite, Monterey, Muir, Marin, Carmel, Santa Cruz, Oakland(maybe not:D). Possibilities are endless and way better, more meaningful than cat names.
 
And yet you offer no alternative name? They'd well and truly run out of big cats....

Really?

What about

OSX 10.9 Sabre Tooth

And they lived in Cali until some 10,000 years ago (but from 2.5 Million BC). So they've been in Cali longer than them waves probably have.

Can someone do a round OSX logo with a sabre tooth in it? Thanks.
 
Really?

What about

OSX 10.9 Sabre Tooth

And they lived in Cali until some 10,000 years ago (but from 2.5 Million BC). So they've been in Cali longer than them waves probably have.

Can someone do a round OSX logo with a sabre tooth in it? Thanks.

Right, because it makes so much sense for a company to name it's latest and most modern OS after an "Extinct and Ancient" species of animal. :p

Honestly judging from the last few posts you've put up in under an hour one could think you were sipping on the happy syrup this saturday night. ;)
 
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