TomTom Customer Support is quite clueless about the iPhone App
This morning I wrote an email to customer support (Netherlands) with the following points (I´m not going to bore you with the full dutch email I sent

):
Question: Why did subscribers to the newsletters not get a notificiation (not even after everyone woke up and started the day)?
TomTom´s Answer: we are very sorry that we can´t give you any information regarding the introduction of the app. Usually the information is distributed through media before emails are sent out to subscribers.
My comment on this: Although I accept that the media is informed first (this is quite ususal), I do not have any sympathy towards the fact that about 13 hours after the introduction in Western Europe people still don´t know that it is available. Not all customers browse macrumors, engadget and search iTunes for the app every day. Very sloppy is my opinion of this as a customer and shareholder.
Question/Comment:
the information on the iTunes site about the app is very limited as far as the functionality of the app is concerned. I´m sure that a page on TomTom.com has been prepared with more elaborate info on the functionality. When is this going to be available?
TomTom´s answer:
I will forward your comments about the app store information. I agree that the information should be elaborate.
My comment on this: some essential features (to most people anyway) have been omitted from the description in the app store. I would really like to know if the app also takes traffic jams etc into account. TomTom did not answer this.
Question:
Is there any information about the cradle. Will it be sold as a bundle with the software? Will this be more cost effective than buying the software separately from the cradle? Many people are holding off from buying the app because they expect something like this. It would be very helpful that some information about this would be distributed now the app is being sold already.
TomTom´s answer:
I have no information about the cradle, but since the app is out now, I expect it to be released soon.
My comment on this
: so, customer support has no information about the app or is not allowed to give it. It sounds to me a bit like the former.
I personally think this release is quite disappointing. I haven´t downloaded the app yet, because I want to know if traffic jams etc are taken into account. I was already disappointed that the app is released at such a late moment. After all TomTom was already bragging that they had the app up and running when the iPhone 3G was introduced last year. What have they been doing? I think TomTom really missed the momentum they received when they were invited to present at the Keynote. For a few weeks I was assuming that TomTom was waiting to see the price points for Navigon et al. to introduce their app at a later date with competitive pricing. I was wrong after all.
I´m sure many people will still buy the app, since the market penetration of TomTom is quite high in Europe, but I cannot shake the feeling that this release could have been handled better.
As far as the TomTom media event is concerned: I cannot imagine that they stage a media event to promote a single accessory (the iPhone cradle) to a product that is already on the market. It must be something else.
edit: TomTom services are as yet not available (according to the support site). This means no live traffic information.