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Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch
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I thought about VR for fitness, I have a Quest 2 and enjoy it but can't imagine it for anything physically taxing. I thought it would be a cool pairing with iFit when on my Exercycle, rather then follow on my iPad screen as it controls my bike I could be in VR riding the alps or wherever the session is taking place. Apple VR would have to be substantially different then the Quest 2 to even make this close to comfortable when getting sweaty. That is just me personally.
Completely agree about VR being used to connect with people, that is the #1 use I have for VR, keeping in touch with friends over long distance. When in VR together that distance is gone and it literally feels like we are side by side. From watching a movie in a private theatre in VR to some wacky quests in Rec Room, you don't notice the distance. Not sure what Apple could really bring to the table at the moment other then better specs like a much wider FOV and better lenses.... and those all come with a much much much higher price tag. The Quest 2 is selling great because it is an incredible value when you consider you are getting stand alone VR for a really cheap price. With Apples way of doing things lately I bet they will release the VR unit without a strap, so $2,499 for their amazing VR and another $1,500 for the strap... or $3,500 for the Hermes strap.
Because it was a poor product fit. They weren’t sure what problems they were solving and what users they were targeting. I think to trust Google to be successful on any product is a bit of a tossup. They have a few hits but many many misses
That is cherry picking narratives. You could also read threads about all the failures from other Apple products
Google never had any real AR applications that solved real problems. Yes, you could throw your phone's display up on their glasses, make photographs, etc. But that is not AR.
They really need to release a lost cost option at the same time as their flagship device.
Meta is already touting a new Quest headset in October, so Apple need to gain market share.
Meta is already touting a new Quest headset in October, so Apple need to gain market share.
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This product might take awhile to become a mainstream hit, but I'm excited to see what Apple brings to AR/VR. The current VR environments are mostly low resolution experiences with basic graphics--like from about what you would have experienced on a gaming console 20 years ago. If Apple can simply increase the resolution so that you don't see huge pixels and blur and provided a more realistic environment that alone would be a big step.
Then again, I'll wait to see what software/games launch with it. As cool as it may be, I'm not buying this thing to sit in a VR conference room. I'm looking for gaming and rich environments to experience. Can you imagine roaming through Breath of the Wild in VR?
Then again, I'll wait to see what software/games launch with it. As cool as it may be, I'm not buying this thing to sit in a VR conference room. I'm looking for gaming and rich environments to experience. Can you imagine roaming through Breath of the Wild in VR?
Exactly. With most any new market Apple enters, it’s the same song: a lot of grumpy mouth-breathers that apparently lack any sense of imagination. And each time, the results are the same: category redefined. That it continues playing out like this, every time, has become quite entertaining.
Even at the rumored $3k price point, these things are still going to sell out and usher in a new era of mainstream HUDs.
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And how exactly did the HomePod redefine the smart-speaker category?
And hey, I hear you. I spent a small fortune on my OLED TV -- but a lot of people buy a 75" Costco set for $900 and are happy as pigs in poo.
Spend enough time out there, and you can plainly see how many $300 iPads and $1200 MacBook Airs are virtually everywhere, versus $6500 Mac Pros and high end Apple stuff. I see 13" MacBook Airs on airplanes every week, I don't see 16" Pros nearly as often. The highest end iPhone is right around $1500, and most of the phones I see are considerably less.
There are rich people in the world, but I don't have to tell you, a $40,000 car is more widely embraced and sells in much higher quantity than an esoteric $400,000 dream car.
You’re right. It didn’t. I’ll go back and the word “most.” Sure, we can all easily make a list of their flops. But their track record with redefinition is unlike anyone I can recall.
Like always people say „nothing for me, it is too expensive, nobody will buy it“. Happened to the ipad, apple watch etc. And look where we are now
It will be a hit and lots of people will buy it. VR is still in the early stages and it will be the future.
Happened with the HomePod too, oh wait ..
Actually, I needed Apple to jump into this game due to it seemingly not appealing to everyone. Apple will make this appealing and I do not say this often, but I am definitely purchasing their best AR/VR headset anytime one is released. I have been waiting years for some major company w/ less bloatware etc. to get this right. This should be their next best selling product after the iPhone (Ready to pay my $3000 to $5000 anytime Apple)
If Apple is trademarking, this is almost potentially finalized and they know they have something innovative in their pocket finally. No offense to other AR/VR companies, we just need Apple to get it right and then I can also buy Samsung's version after they get one to rival Apple's. Both headsets will be very much appreciated by myself.
Just think??? (socializing on the headset, partying in different VR environments; interacting w/ people u surely probably wouldnt get a chance to interact with, music/clubbing without going to a actual bar/club, gaming aargh I wish they purchased EA, attending classes in the headset for certain people (get rid of actually physically attending the expensive universities and make it cheaper for the new generation), interacting w/ family in other countries, MAKING REALISTIC AVATARS OF YOURSELF, just so many different uses!!!)
BTW Meta/Oculus will never get any of my money; I hope Apple and Samsung shut them out of the AR/VR business.
If Apple is trademarking, this is almost potentially finalized and they know they have something innovative in their pocket finally. No offense to other AR/VR companies, we just need Apple to get it right and then I can also buy Samsung's version after they get one to rival Apple's. Both headsets will be very much appreciated by myself.
Just think??? (socializing on the headset, partying in different VR environments; interacting w/ people u surely probably wouldnt get a chance to interact with, music/clubbing without going to a actual bar/club, gaming aargh I wish they purchased EA, attending classes in the headset for certain people (get rid of actually physically attending the expensive universities and make it cheaper for the new generation), interacting w/ family in other countries, MAKING REALISTIC AVATARS OF YOURSELF, just so many different uses!!!)
BTW Meta/Oculus will never get any of my money; I hope Apple and Samsung shut them out of the AR/VR business.
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Maybe your 30 years of experience is the problem
You 've grown a little pessimist.And you may not be the target group of this new wave of VR as it happened with many smartphone apps & concepts where elder people were the last to see the point with them.
And what do you mean by failure and success?
Have you missed the fact that millions are buying Quest and that apps are published daily both on first- and third- party stores? And that we are talking about a headset that bears the Facebook legacy on it and has zero integration with your phone. (or lately minimal)
I agree. They have a record unlike any other tech company. I just don't think that the comparison with the iPod is as apt as people are making it out to be. For one, a lot of those comments seem to be a bunch of tech nerds disappointed that Apple was making a product so mainstream (in what they saw as a saturated market) and not niche enough. In other words, the exact opposite of what the "headset detractors" are saying (that the product is too niche and will only appeal to tech nerds). Playing music portably was already a popular thing when the iPod came out. VR is still not mainstream (not at the level of Apple's other product categories), and what appeal it does have is mostly in gaming (something Apple doesn't have traction in outside of mobile gaming). Apple redefined the category with the iPad and the iPad is still essentially the only viable tablet out there. But it starts at an affordable price and always did. When it came out, a lot of people dismissed it as a "big iPhone" and honestly, it kinda was that when it first came out. It took a while for it to grow into the laptop replacement it is today and its strengths over a laptop (like for creatives with the Pencil) began to be apparent.
So I guess this could be the next iPod/iPad, who knows. If it does get to that point, it won't be at that price. 🤷♂️
I think Apple may emphasize glasses with a built-in display eventually, something like Google Glass but more powerful.
Could this be the device be so expensive on purpose that you must essentially rent to own it? Like the iPhone but on steroids. They could finance it in such a way that the almost mandatory monthly access to services fee and the payments to own the device are merged into one? You'll need a plan of some type to interact with services on this thing. Why not pay both bills at the same time? And by the time you are done paying and ready to upgrade, your old device will become useless if you don't attach it to a new data plan. I would prefer one payment to several a month than slick marketing that leaves out all the other added costs like the phones do today. This thing will cost you about a thousand dollars a year to use. But that seems high, so instead they'll make you pay $500-$1,000 and the rest will be paid through the data plan you cannot cancel unless you pay the rest of the $3,000 thats left. This thing is made to be financed. And Apple has that capability now. If it works well they'll do that with overpriced Macbook pros eventually because those could come with built in antennas and data plans someday too.