Personal opinion but AR seems like an innovation for the hell of inventing something (unless you are a hardcore gamer maybe)
Just like Siri I find it just too inconvenient.
Siri = I am happy when I do not have to talk for a minute in my spare time. I don’t want to think what I want it to do. I rather press a few button and know it will end up correct.
AR = holding up your phone like an idiot in public, getting it do show you stuff you could just look up yourself
You're talking about the first iteration of AR, the new AR stuff is pretty awesome, the IKEA app, the new measurement apps.
btw I'm sure no one ever held their phone up in public before AR right... gimme a break. VR is the one that's a gimmick on a phone, that's confirmed since samsung is doing it.