Old designs seem to have run their course with the Iphone 8. Yeah, they will sell a moderate amount for people who have a 6 or less and really want an upgrade but the real sales will be the X well into 2018. I also think the new Pixel with the same design as last year will fail. However the Pixel XL 2 will do much better. Once you have a phone with small bezels you don't want to go backwards.