Hmmmm.... by loyalists standards, it is a gimmick. According them, specs don't matter. And another thing, I'm pretty sure you know what I mean when I say Android OEMs. So again, nice try. The best thing for loyalists to do is just admit they're incredibly bias, and will always trash android OEMs and their devices regardless of how amazing they are. That way when you get your iPhablet you won't have to hide the fact you bought the very thing you were mocking Samsung about.
Nice try? its the same thing. Let me break it down.
5" phone is too big! -> Buys a phablet, enjoys said large screen phone.
64-bit is a gimmick! -> Buys a 64-bit phone, enjoys said phone performance increase.
Bias comes from both camps buddy, not just from Apple.