Also, who is the UK scheme aimed at? In my area schools and colleges start next week so if it was aimed at them is it not really late? If it's aimed at Unis then I guess mid Sept would make most sense for UGs but not for PGs like myself.
Probably aimed at the most common new users ie UGs, which are also a massive cohort in comparison to post grads.
I'm no longer at uni but one of my student friends will probably be buying my mac if this offer comes into fruition. Also getting impatient.