I am proud not to be one of these two million downloads.
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iOS and OSX are not free. Now the cost of free is subsidised with the hardware cost. Or in other words a percentage of the hardware cost we pay goes to developing iOS and OSX. It's not free. The cost is just bundled in the hardware cost.
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I do appreciate Apple's and Cook's kind gestures of giving gifts from time to time for owning an Apple device. I'd rather wait for the free Christmss album or app later this year. And of course the free gifts of iOS and OS X. I can remember paying the $130 several times for an OS X upgrade in times past.
iOS and OSX are not free. Now the cost of free is subsidised with the hardware cost. Or in other words a percentage of the hardware cost we pay goes to developing iOS and OSX. It's not free. The cost is just bundled in the hardware cost.