The thing about CPW that I liked (although I stopped buying there many years ago) is that they paid their staff the same flat rate of commission, whether they signed you to Vodafone, O2 (Cellnet as was), EE, 3 (obviously not any more), etc.
It made/makes people feel comfortable that they genuinely are getting the right deal for their mobile needs, instead of what made the sales person the most money (P4U).
The downside to CPW, is that they have now merged with the Dixon group and that can only end in tears.
Dixons must have had one of THE worst service reaps when they were on the high street and now they're not any more, Currys/PCWorld are there to,pick up where they left off, with their lack of service, lack of training, lack of knowledge, lack,of anything unless it involves selling you a super expensive warranty, in which case they're over you like a tramp on chips.
I think CPW may have survived post P4U going, had they not been in with Dixons, but Dixons will surely kill off any good service rep that CPW currently has.
Don't forget, CPW already tried the 'big store' approach with Best buy here in the UK and look how that turned out.
People are getting wiser when it comes to phones and don't need sales people crawling over them land CPW will surely feel that too in the not too distant.
