Apple cares and responds when it impacts their bottom line. Phablets, iPad mini, Apple Pencil are just 3 off the top of my head. Each is a response to what the competition was doing. They let the competition stumble and fumble over implementation growing pains and if a concept appears to be gaining traction, then they enter into the fray.I think it's moreso that Apple just likes to march to its own beat and doesn't care two hoots about what the rest of the competition is doing (or at least, Apple gives the impression that they don't care), which is what makes them so polarising. It's infuriating. You either love Apple or hate Apple but you can't ignore them.