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A third possibility--and one that's a lot less fun for us users--is that they simply haven't been able to get the battery life where they want it, despite Haswell, and have had to expend some serious development effort on that.

Maybe that's why they are going to wait until Mavericks can ship with it...oh well...then I would say look for iMac and mini before retina Haswell is released because they just can't release all those products in the fall because I could buy a computer now and some other Apple product in the fall, but not both at the same time.
 
If they were just going to swap in a Haswell CPU and a few other odds and ends (e.g. PCIe, 802.11-ac) then it would probably be out by now (Air is out).

Given all the new tech coming out, let's hope Apple is up to something impressive in the fall. Economy is coming back, questions about survival without Steve Jobs, questions about whether Apple is still innovative, competitors thinking they are catching up, ... Perfect time for a very large event with some WOW factor!!!
 
Well this is pretty disappointing. Now I'm wondering if I should just buy the current rMBP and be done with it. I need more battery life though. I'm outside all day without barely any power sources to use. Ah well. If I could get a nice 16GB/512 refurbished I guess I'll be pretty happy with that.

When I see this current battery lives of MBPs, I realize how in the dark I am. My Dell Studio 1640 used to have a battery life of slightly over 2hrs - on a good day. It's been plugged in since 7:30AM today and it's about 5pm. I just unplugged it and it's only 70% charged with 1hr 10minutes left of juice. LOL

A battery life of 4 hours means I can actually fly Chicago to Dallas without the extra weight and cords in my laptop bag.

I envy you mac owners.
 
Heck, some people say all television is more "want" than "need."

On point, those old enough may recall the old "I want my MTV" commercials on cable.

Wanting an up-to-date mac is not only a matter of "need," IMHO.
 
Heck, some people say all television is more "want" than "need."

On point, those old enough may recall the old "I want my MTV" commercials on cable.

Wanting an up-to-date mac is not only a matter of "need," IMHO.

I remember those commercials. Mick Jagger yelling "I want my MTV" Little did we know that MTV would result in the end of music created by talented musicians.
 
From a business sense, the lack of updates makes absolutely no sense whatsoever. I say that as someone with an MBA and expertise in operations. I also say that with an external (i.e., outsider's) view, meaning that I recognize I'm not privy to what's going on behind closed doors. Nevertheless, with all those caveats in mind, I would have bet strongly on seeing an update either to the MBP line or to the iMac line before September. You can re-read my rationale (based on the accounting numbers involved before today's call) here:
https://forums.macrumors.com/posts/17607707/

The fact that we're seeing neither tells me that something else is going on. The top guesses would be an issue with the supply chain, or a more dramatic move than the drop-in CPU+GPU changes we were expecting. If it's the latter, that might be good news for folks who are waiting.

A third possibility--and one that's a lot less fun for us users--is that they simply haven't been able to get the battery life where they want it, despite Haswell, and have had to expend some serious development effort on that.

I still contend that a lot of the theories espoused in this thread--that Apple is waiting to release the new models with Mavericks, or waiting on Thunderbolt 2, or waiting for the Back to School promotion to end--are, in a word, garbage. They might sound good at first, but if you step back and consider them from a business sense--i.e., the perspective of someone who crunches the numbers--none of those are reasonable explanations in the slightest. The reasons have been already articulated by myself and others in this thread.

That said, there are two other rays of hope in all of this.
  1. People who need a computer for going back to school, or for other reasons in the weeks ahead, can now stop consternating and purchase one. The refurbished 2012 models continue to offer an excellent value for the money, and are likely to hold their resale value pretty well should you want to trade up in the months ahead.
  2. For those of us have owned a lot of Apple stock and had it hammered, I guess I'm glad to have it up a few percent after hours. It's a small consolation, but hey, what are you gonna do?


Thats what ive been saying :p
The longer the release is pushed the more i think we are gonna see bigger upgrades then just cpu, wifi, ssd.
And bigger upgrades deserve a event.

But i totaly agree that i dont get how apple is thinking with all this bunching up of all the releases to just the fall.
Seems like a really bad idea.
But they are one of the biggest companies in the world.
So i have a sneaky feeling that they have a better understanding/knowledge of what is the best way to release their products.

But from a outside view it looks really strange since one would think that people would not have enough cash to buy as many products, as they would if they where more spread out over the year.

But iPhone sales are mostly subsidized by the operators. (for most people buying them)
And people tend to uppgrade when their contract is out.
So no big loss when you buy it for most people.
So many could spend saved up cash on one or more products.
 
I was really hoping for the rMBP release today. I can't buy an Air since I really need an 15" screen and I'm not buying the current models either. I have been waiting so long already so I'm not giving up right now. The thought of buying the Macbook as it is right now while I could have had it like this since february is just unbearable.

I am literally waiting for over a year right now!! I was waiting for the new Macbook Pro-generation in 2012 and when the rMBP was showed at WWDC2012 I was held back because of it high price, the screen issues and the lacking IGP power (laggy scrolling etc). Well those issues remained in february so I told myself to wait for Haswell. But here we are... past WWDC2013 already and still no decent Macbook Pro. Now I'm not only wanting the new Macbook Pro, I'm really needing it! My current laptop is dying...

My studies are starting mid-september so 1 more month until mid-october might be able for my old chap but Apple better comes with something worth waiting for! Give us the more powerful Intel's equipped with HD4600's and a dedicated GPU! If Apple is really giving us the weaker Intel's equipped with HD5200's without a dedicated GPU, than they better drop the price at least 400 dollars.
 
When I see this current battery lives of MBPs, I realize how in the dark I am. My Dell Studio 1640 used to have a battery life of slightly over 2hrs - on a good day. It's been plugged in since 7:30AM today and it's about 5pm. I just unplugged it and it's only 70% charged with 1hr 10minutes left of juice. LOL

A battery life of 4 hours means I can actually fly Chicago to Dallas without the extra weight and cords in my laptop bag.

I envy you mac owners.

Better hardware, software, OS, UI in every part of the ecosystem—and you're hearing this from someone who worked/used/owned PCs exclusively (starting with a 386 in early 90s) until I switched to Mac as a personal challenge in 2007. Have never looked back.

Great battery life is really just the tip of the iceberg.
 
I may be wrong, but I'm pretty sure Apple has never announced imminent releases at investor conferences. The iMac refresh of 2010, for instance, came a week after the conference and wasn't even mentioned then. They were clearly referring to October as the next investor conference, not product release month. They could very well still release something this week; too early to jump to conclusions.
 
not sure were Tim is going with this but its not a good business plan

I've had my doubts about him from the beginning. He is not a visionary.

Apple had better catch up, and soon. Google Glass is not the only challenge on the horizon. There is Some Other Seriously Awesome Device that a few of the big tech companies are working on right now (in secret, of course), and the race to see who releases it first is getting heated.
 
I may be wrong, but I'm pretty sure Apple has never announced imminent releases at investor conferences. The iMac refresh of 2010, for instance, came a week after the conference and wasn't even mentioned then. They were clearly referring to October as the next investor conference, not product release month. They could very well still release something this week; too early to jump to conclusions.

http://www.youtube.com/watch?v=c6RoRRdyTxw
 
BTW, all those products that had ship dates after the 25th are now available for pick-up TODAY.

The :apple: people must be laughing their butts off right now.
 
This line of reasoning makes absolutely no sense.
• You said, "the benchmarks we've seen...have all," but there's been one benchmark that popped up. One. I do not understand how people are contorting that single anecdotal data point into thinking that there can't be a ML build.

Two: one for a 13" running 10.9 13A2050, and one for a 15" running 13A2052...

• Moreover, we are not talking about official or even sanctioned tests. This is an "oops" event by a person at Apple who should have known better but screwed up by running Geekbench. Why would you think that just because one guy is running a dev build on his laptop that there aren't other configurations/builds/etc. in use?

There have now been two instances of MBPs with custom builds of 10.9 showing up with Haswell processors.

It could be someone messing with us, but it's most likely Apple's marketing department...

• 10.8.5 is in beta testing right now. It wouldn't be entirely trivial to be sure it's adapted for new models, but it's also not a massive undertaking. And, keep in mind--that's exactly what Apple did last year with the release of the rMBP. And that was even during a time when supply was seriously constrained.

They released the rMBP with a custom build of Lion (11E2068), but the Geekbench results of the rMBP were done on a general beta build of Mountain Lion (12A211).

• Holding back the models for an OS release is just, well, insane from a business perspective. This is a company that is struggling mightily to avoid year-over-year declines in revenue. While supply chain issues are involuntary and cannot be helped, there simply aren't many good reasons to voluntarily delay your flagship, sales-leading product.

It is crazy, but not unprecedented by Apple...
 
I have a 2009 MBP and I only get a little less than 3 hrs out of it. I envy 2010s mac users. There is always someone with a better computer...

I get a whole 10 minutes of usage with only Terminal running or a whole industry leading 1 Firefox page refresh before my early 2008 MBP dies without saving any data at all.
 
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