What Apple should really do is drop the price on RAM BTO options across al their Mac line-up. Offering RAM at four times market prices is ridiculous even for Apple.
I agree that Apple should reduce the price of RAM upgrades when they next introduce new Macs or, at the latest, quietly after the holiday shopping season. Apple's current price is $25/GB compared to Crucial's prices of $9/GB to $10/GB. That's not four times market price. It's not even three times market price, but it does allow for a reduction to $18.75/GB or $150 instead of $200 for the upgrade from 8GB to 16GB.