"The most important reasons are that as we look ahead, though we may have great products right now, and we've got some great PowerPC product still yet to come, as we look ahead we can of envision some amazing products we want to build for you and we don't know how to build them with the future PowerPC road map. And that's why we're going to do this. When we look at Intel, they've got great performance, yes, but they've got something else that's very important to us. Just as important as performance, is power consumption. And the way we look at it is performance per watt. For one watt of power how much performance do you get? And when we look at the future road maps projected out in mid-2006 and beyond, what we see is the PowerPC gives us sort of 15 units of performance per watt, but the Intel road map in the future gives us 70, and so this tells us what we have to do."