To eliminate the possibility of drift in exchange rates since the 13" rMBP 256GB was priced in OZ, let's compare the new iMac and the new iPhone, ok?Can you explain, then, why iPhone prices in Australia are (seemingly) inflated while Mac prices are not? Are the taxes etc. a bigger issue for phones than computers? I assumed that Apple tries to lower Mac prices as much as they can to gain market share, but are happy with their iPhone market share here.
iPhone 5C 16GB: US$549, AU$739 = +35%
13" rMBP 256GB: US$1699, AU$1849 = +9%
The BBC article starts by stating the three reasons I did, as fact. Then they quote three people, none of them economists, who speculate that Sony and Microsoft *might* try to achieve different profit margins in different countries depending on willingness to pay. Sony and Microsoft might -- I don't know. I know Apple don't do that.This is incorrect to my understanding. Check out this article:
http://www.bbc.co.uk/news/magazine-22868787
The Motion Picture Association of America do set international prices that way.
Pharmaceutical companies set prices in most countries by negotiation with the governments, which is a little bit similar to ability to pay, but not the same. Tesla is an example of a company with an explicitly stated policy of setting international prices to achieve a constant profit margin, with price differences reflecting the three reasons I listed above, plus shipping costs (which are minor in the Apple case).