It is the same in the EU, especially in Czechia, because the rate of the USD : EUR has improved from almost 1:1 USD : EUR to circa 1.2 USD / EUR and the CZK from 27.00 CZK / EUR (fixed rate due National Bank policy) to ~ 25.5 CZK / EUR. Together it could make quite a difference.
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They do, although the exchange rates are heavily outdated (and Apple profits from them significantly).UK prices include VAT, don't they?