While I agree with you in some points, let's not act like the desire or obsession (if that's what you'd like to call it) to make products thinner wasn't already there in Steve Jobs times.
In fact, Steve was one of the people who most rigorously pushed to make products thinner without compromise. If you look at the various product lines, the desire to get thinner has actually dropped off a bit after Steve's passing, for example the iPhones haven't really become noticeably thinner in a couple of years, and have even become thicker in some generations (iPhone 6S, namely). Similarly, the largest drop-off in terms of weight and thickness of the MB/MBP line happened in Jobs times or were still heavily influenced by him (namely, the 2012 Retina MBP, and of course much earlier the release of the MBP which in its first few generations was a great example of shoving off too much weight/thickness too early/fast).
That's not to say that the 2016 MBPs might not have been too much of a compromise in some regards, but let's not act like Apple's desire to make products thinner is a new idea; it's deeply rooted in Apple's philosophy.
Bravo, agree 1000%!
In 2008, two years into the Apple/Intel partnership, Apple had completed its transition to Intel and had just released the last version of MacOS X that would support both PowerPC & Intel - Leopard (v10.5). The first MacBook Air, as impractical as it turned out to be (1 USB 2.0 port, 1 Mini-DVI, one sound jack, 1.8" HDD) from the typical end-user's point of view, was Steve Jobs' statement to the critics, the pundits, the PC OEMs who kept belching out junk (Dell, specifically), that Apple could take the exact same chips the OEMs were using to make mediocre product and stand the whole industry on its head. Sure, the very first MBA had a custom CPU, but instead of Intel shipping out CPUs and the OEMs reacting, Apple asked Intel for something different and got it. Thin and light like the MBA just didn't exist at that point in 2008. There are many reasons this became Apple's mantra moving forward.
- Raw material cost savings - Aluminum isn't cheap and costs go up every year. Tim got to be CEO because he lowered those costs, streamlined production and improved logistics.
- Thinner and lighter products cost less to package and ship from China, or anywhere for that matter.
- Apple never met a gross margin it ever wanted to lower willingly. Business 101, pure and simple.
- Thin and light looks cool and gets people interested in your products. Who here is going to get excited about a new MacBook Pro that is as thick as the Late 2008 MacBook Pro 15"? It's not zero, more like 2%, while the other 98% say, "Pass!".
- They sell/sold like hotcakes! I never owned a MacBook Air, but we have all reaped the benefits of Apple finding innovative ways to make their devices smaller, thinner and lighter.
Last edited: