The sad part is even the best from competing brands are still pretty poor - and I mean just on a hardware level, not in software where the versatility of having OS X furthers the gap. Even their websites are usually horrendous.
It surprises me that no one else really tries to compete in the same market as Apple despite how profitable they are, allowing Apple to push their prices up to ridiculous levels. I’m sick of Apple’s gouging but every time I look at the competition I’m even more sickened.
I actually think the competition has some very nice notebooks on the market currently. Just to mention a few: Dell XPS 13 & 15, Razer Blade Stealth, Xiaomi Mi Notebook Pro, and Microsoft's own Surface Notebook and Surfacebook.