I think Apple got themselves into a corner, the 12” MacBook was suppose to replace the Air but two things ended up happening. Production costs on the MacBook remained high and so it wasn’t reduced in price, secondly people kept buying the MacBook Air. Apple went back to the drawing board and made the new MacBook Air.
I agree that the MacBook should be removed from the line-up, it should go like this:
MacBook Air - general consumers and students buy this machine
MacBook Pro - for professionals who need more power
The price of the new MacBook Air will come down in time.
I think this is correct.
I think they
wanted: 1) MacBook and 2) MacBook Pro as the two tiers of portable Macs.
They could never get the cost of MacBook where it needed to be to act as an introductory sort of jack of all trades laptop for the masses---plus, I don't think the chip technology really developed into what they thought it would,
OR the ARM transition, which would make the machine more powerful, didn't pan out on the timeline.
In my opinion, the MacBook was a very, very ambitious swing and miss. The Air is a course correct and I wouldn't be surprised to see the MacBook either go away or turn into the first ARM Mac (I am hoping for the latter).
Given the keyboard issues, I've sort of had a wandering eye to some of these large, thin and light Windows machines with 4K screens--I even think there is an HP OLED laptop.
I don't think I could leave macOS and Alfred, which has becomes muscle memory at this point.
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Mac should be; entry level, mainstream & professional/prosumer and the products differentiated, everything is too alike these days, with many diluted. New Air is really just the larger MacBook many wanted, the MBP ever more mainstream, leaving many with a void and nothing to fill it other than Windows hardware. Pricing needs to be reviewed as it's getting stupid now, the value is simply bleeding away...
Q-6
I think there needs to be a price correction---I get the whole "newer technology costs more," but that MacBook was released in 2015 and costs have not come down. The Air is "new" but the design and the parts are straight out of the MacBook and MacBook Pro lines, so I'm not sure why it needs to be $1,300.00 (really $1,700.00 for me---I couldn't purchase a machine with the less than 16 GB and 500 GBSSD).
And really---Apple couldn't get the Air to 500 nits of brightness and Display P3? I can live without TrueTone, but Display P3 is on every Mac except 1) Air and 2) MacBook (and the MacBook hasn't been updated in years).