Your both have absolutely incorrect information. Apple uses a "marine" grade of Stainless Steel (316L). This grade of stainless steel actually shows surface scratches quite easily. Ask anyone with either a boat or SS cookware. The scratches can be easily buffed out with a polishing agent. BTW, this is the same grade of steel used on the early iPods. Their cases got quite scratched in my experience.
Rolex watches uses a different grade of stainless steel (904L). This grade is more expensive, but is also both very acid resistant and is highly polishable. This is one of the reasons why high end mechanical watches can have shiny SS links. Upon close inspection, my 30 year old watch shows surface scratches; these could also be polished out. It still looks good and has only been polished once (during a servicing).
The Apple SS Watch case is a shiny, not matte, finish. The band takes a lot more abuse than the case and that is why I think Apple went with a matte finish on the band. It doesn't match the case, but it still looks good and is a lot more practical.
Listen, I ordered a link bracelet. It's my favorite of all of the Apple bands. Apple was very clear what the product was made of (316L). I have polished 316L on my boat for decades and know its characteristics. It's a fine material, but it does scratch. There are already people posting about their SS watch cases scratching.
You can easily verify this information. Google it.
Knowing the strengths, and weaknesses, of your product can only enhance your experience with it. Ignorance of them will do the reverse.