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They are so self-destructive, why are they doing this? A similar design from 2014 till the end of 2017 baffles me.

yeah I also don't get the "next year is iPhones 10 years anniversary" argument. I don't remember Apple ever caring about this on their iPod or Mac book plus this year brought iOS 10 and it's nothing special.
 
Hmmm... lets see. Upgraded camera, upgraded SoC, probably the same screen (when others are rapidly leaving Apple behind in this area), and the same large chin and forehead. No thanks.

Oh wait. It will be 0.1M thinner! Battery life will stay the same because Apple thinks its already great.
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My bet is 6SS+, 6SS++ and 6SS+++.

You forgot to add "HEMI" and "R/T" to those model names lol.
 
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Such a shame.

Steve Jobs would, I feel, have thought it more important than ever to make the best possible iPhone, because he loved Apple products and put his heart into the company. Tim Cook, for all his logistical strengths, has a mental block when it comes to products, and this block is what has caused Apple to produce so-so devices in the past two years, like the Apple Watch, the MacBook and the Apple Battery Case.

I would like to see the CEO exhibit the passion we saw from Craig Federighi in WWDC. If Cook isn't capable of it, maybe he should pass the reins to him.
 
Well I'll be getting one. Anything to replace the enormously ridiculously huge 6s PLUS. Too big! I just HAD to try the big phone...o_O
 
With the impending 10-year-Anniversary iPhone coming in 2017, there's little reason to buy an iPhone 7.

The iPhone 7 isn't going to change much of anything. It's going to be more like an iPhone 6S-S than a new phone on a tic-tic cycle. IPhone 7 will be an average upgrade for 6 & 6S users.

iPhone Anniversary will be a new design and innovative improvements that people have been waiting for...
 
Unless they have successfully kept something from the rumor mill, this is shaping up to be the smallest upgrade they've ever done, one year after what is arguably the previous smallest upgrade they've ever done. Not good.

3D touch is the smallest upgrade they've ever done!? To me it's the single greatest upgrade (outside of, but close to TouchID).
 
yeah I also don't get the "next year is iPhones 10 years anniversary" argument. I don't remember Apple ever caring about this on their iPod or Mac book plus this year brought iOS 10 and it's nothing special.

It's an evolution of an already great phone OS. I have no idea what's special to you, but clearly it's something from other reality.
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3D touch is the smallest upgrade they've ever done!? To me it's the single greatest upgrade (outside of, but close to TouchID).

I use it everyday so often i don't even notice. I'm very happy it is being taken to a new level in iOS 10.
 
Hasn't even launched yet, and were already hearing this.
What will be really funny is the number of returns when average Joe iPhone user realizes there's no headphone jack.

Everybody here keeps saying good good, get rid of it. Average Joe consumer doesn't like unpleasant surprises. Average Joe iPhone user wants to pay $5 for headphones at the gas station because the $&@#*% apple ones just broke again. Average Joe iPhone user gets mad at being milked again and decides he doesn't like Apple anymore.

You think I'm kidding but more and more the average user opinion is changing. Ive had at least a dozen people in the past few months to me express some variation of "I'm tired of having to keep giving them money..."

I really do think the 7 is going to be the tipping point for the iPhone and apple under Tim cook's leadership. No amount of press and posturing is going to save him from a massively underwhelming, anti-user-friendly product refresh. I expect the backlash to be swift.
 
"Weak" demand only means that Apple makes great products that don't need to be replaced every 6 months!
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Cell phone designers have hit a wall. Even Samsung has become desperate in their newest release by just putting a bunch of trivial junk features in it.

No, consumers have just become unreasonable in expecting something new every year. Can't a product just be great as-is without having to out-do the competition at every release?
 
Maybe they will add another color or two like blue. While it's not a ton of people, there are a good number who would buy the new color just so others can see they have the latest model. ...especially if it's going to look just like the 6/6S.
 
They really need to start thinking outside of the box. Like iPhone in 2007 out of the box. Something very different. The current iPhone 6s is just a stretched and thinned hardware upgrade version of 2007. iPhone 7 seems more of the same. I'm perfectly happy with my iPhone 6s+ and really no reason to change until it wears out in a few years.

Show me something I didn't know I needed like in 2007. Until then, boring. Not buying.

You can only add so much to a phone.
 
When you guys say "iPhone 7", do you mean both iPhone 7 and iPhone 7 Pro? Or just iPhone 7? Because iPhone 7 Pro will likely be in very high demand.
What do rumours say about the iPhone Pro again? Just a moniker for the Plus size?
 
part of me wants to upgrade in September, but another part of me says I should hold on to my 6 Plus til 2017.
 
I see , thank you for the explanation.

Simply put, previously you had a 2 year contract and eligibility for an upgrade after the contract ends (renew) whereby a new phone was around $150-250 due to the discounted renewal rate. Now that contracts are gone, you either pay for the phone upfront ($650-$750), which pretty much no one does - or you finance the phone which is $10-40 per month in addition to your voice/data plan, until the phone is paid off.

It's kinda dumb now, but the fact that people were so blindly being robbed by built in phone subsidizes beforehand without even knowing it was not a very good thing either.
 
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