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Weak iPhone 7 Demand Predictions Continue With 'Conservative' Chip Orders

Wide Color Capture is the iPhone 7's key new feature ...

Starting in mid-September, and if using an appropriate Apple mobile device, photos captured with "wide-gamut" reds, oranges, yellows, yellow-greens, as well as red-violets, will significantly standout !

So much so, that we (boldly) predict that many Advertisers, and especially those in the female swimsuit, active wear, & lingerie industries, will immediately begin to focus on those colors soon-after Apple's annual September iPhone announcement, when this knowledge starts to become mainstream.

We believe Wide Color Capture (WCC) will be supported only on the iPhone 7 and 7s, as well as on the existing 9.7" iPad Pro.

We also believe Wide Color Display (WCD) support will be limited to those three mobile devices, plus the 21.5" 4K iMac, the 27" 5K iMac, and the yet to be announced stand-alone 27" 5K Display (which we expect to be announced coincident with the iPhone 7 and 7s, for obvious reasons).

Consider it to be this year's Live Photo-like surprise. In fact, the next-generation of Live Photos, out at the same time, will include support for both WCC & WCD.
 
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Well if they would have them in stores they would bee better chance to sell them.Apple has the problem that they doent have the phones to sell for the first 6 month from the launch.
 
kironin said:
They really need to start thinking outside of the box. Like iPhone in 2007 out of the box. Something very different. The current iPhone 6s is just a stretched and thinned hardware upgrade version of 2007. iPhone 7 seems more of the same. I'm perfectly happy with my iPhone 6s+ and really no reason to change until it wears out in a few years.

Show me something I didn't know I needed like in 2007. Until then, boring. Not buying.
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Personal computers haven't really changed since the 1970s. There's a CPU, a keyboard, a screen, storage, some peripherals.

When is someone going to give us something new in personal computers? No wonder Apple doesn't seem to care about the Mac anymore. There's nothing left to do.
 
coolfactor said:
No, consumers have just become unreasonable in expecting something new every year. Can't a product just be great as-is without having to out-do the competition at every release?
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Personally I'd just be happy to have a phone that keeps even...

Market-competitive base storage option (higher base storage equals higher capacities in tiers)
Market competitive RAM amount (just as fast as iPhone went 2, everybody else went 3-6GB... is there something about the entire history of computing that keeps telling Tim Cook that people just won't need more RAM?)
Wireless charging? There's an accessory market ripe for Apple's pillaging... I can see the first $199 wireless charging dock already...

But hey. Gotta keep up that inflated stock price and keep people coming back for more. It would be funny if Apple started treating their phones like their Macs and sold them with less features and underpowered... oh.

Well played Tim, well played.... enjoy the larger yacht.
 
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MH01 said:
For a company that resolves around one product line, for the majority of its profits , for them to expect poor sales ( conservative orders)....not buying it. Apple cannot afford to have a dud year with the iPhone .
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Well, I'm not happy about it, but they actually CAN afford to have a dud year.
 
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Yep, based on leaks just not enough features to drive people to upgrade. Especially when carrier subsidies are gone.
Just being faster, having a better camera and thinner isn't going to do it anymore at those price points. We need to see some real upgrades like waterproofing, better durability, milti-day battery etc.
 
Looks like I'll be upgrading my 6 to a 6S for the 3D touch and iOS 10, ignoring the 7 and saving myself some cash along the way
 
Based on all collected rumours, unlike the 6s, the 7 likely won't even make my short list.

I could probably live without a vast redesign, but not redesigning the phone, while rumoured to have reduced specs makes the 7 likely a completely passable phone.

The iPhone won't get back on my short list until
2-4gb ram
32gb storage at base price
Bezels shrink (4.7" display In a phone that's the same size as 5.1" displays is weak.
Headphone port stays intact.
OIS on the 4.7" model.
Unlocked and not costing $1,000 (current base price in Canada)
 
JonneyGee said:
I've said this elsewhere before: changes to contract structures will influence sales numbers in the US more than anything else. Now that phone prices aren't subsidized here anymore, people will wait longer to upgrade. This will not only affect Apple but also all Android manufacturers. Apple is smart to shift to a 3-year cycle as that likely reflects the new reality for most of the customers here.

Overseas, their sales gain each year has mostly been from reaching new countries. There's a glass ceiling there as well as upgrades will be even less frequent in many other countries.

None of this means "peak Apple" has passed – it only means that the market has matured and every company has to shift the way they do things. Apple will be just fine.
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If Apple shifts to a three year cycle for their iPhone, things will not be good for them. Everything Apple revolves around the iPhone. They don't innovate enough to have other products make up for the revenue loss of switching to a three year release schedule. Investors will be fleeing.
 
MH01 said:
For a company that resolves around one product line, for the majority of its profits , for them to expect poor sales ( conservative orders)....not buying it. Apple cannot afford to have a dud year with the iPhone .
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Depends on how you define afford. Apple could completely discontinue the iPhone and they'd still be extremely profitable. Sure, they would cease to be one of the biggest companies in the world, but they'd still be fine financially (Stock holders not accounted for, obviously).

If you're talking about long term relevance in the handset market, though, it's hard to say. It depends on if lower sales mean a potential reduction of consumer loyalty or simply that consumers have decided to hold onto their devices longer. If it's the former, Apple is in trouble. If the latter, it's probably only a sign of things to come for the handset market as a whole.
 
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I don't think Apple will have a "mega upgrade cycle" in 2017. Their business practice so far has been to add just enough extra each year to keep sales growing. They've never done a mega upgrade before because how would you follow it the next year? I think Cook is content to see sales level off and remain constant or fall slightly for the next few years. It would still generate significant profits each year.
 
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John Mcgregor said:
It's an evolution of an already great phone OS. I have no idea what's special to you, but clearly it's something from other reality.
[doublepost=1467134933][/doublepost]

I use it everyday so often i don't even notice. I'm very happy it is being taken to a new level in iOS 10.
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Yep, it's the equivalent of the mouse to the gui interface. So nice to get things done quickly. Really looking forward to the day when all iOS devices are 3D touch capable so that 3rd party developers can be fully onboard for this.
 
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I still have the 5S. While I was planning to upgrade to the 7, I guess I'll keep another year. The 5S works fine so it's a gain for me but I would love a larger screen. I used to update every 2 years but honestly a 3 years cycle is reasonable and like me, I am sure a lot of people will hold on their gear longer now that subsidies are out of the window.
 
Something tells me that Someone from Apple read rumors site like MR which is cool in a way. Now we need a headline with EMOJI middle finger as a way to send a message to them that we want quality products and non soldered macs as well as Mac Pro fully upgradable.
 
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When the 6 design came out. I went out and bought it as reflex. Got to the parking lot played with it a little, unimpressed with it. Cheap looking. Old fashioned with huge bezels all around and walked back in the store and returned it. My 5s is more impressive and does everything the 6 series does minus Apple Pay.
It's not peak smartphone, it's peak lazy and frightened executives that didn't dare change the phone other than just Xerox it larger, bezels and all. There is no one with the vision or passion of a SJ there anymore .
 
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lets face it until more features are out who knows what else is added. Not everything will be leaked.
 
"The biggest hardware revisions of the iPhone 7 are predicted to center around the removal of the 3.5mm headphone jack, the addition of a new dual-lens camera (possibly only on the 5.5-inch model), and restructured antenna bands."

Lol this gets me every time. If the screen isn't better I will have a very hard time switching back for this one.
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ITGuyami said:
Cell phone designers have hit a wall. Even Samsung has become desperate in their newest release by just putting a bunch of trivial junk features in it.
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Wait... bigger battery, SD card slot, water proofing, and an exceptionally performing low light camera? That was the trivial junk they put in their latest release, so I'm not sure what you're talking about. 32GB base storage and wireless charging they've had for awhile. I use it, it's nice.
 
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