And I agree with him especially when it comes to landscape mode for just about anything.
Start at around 17:00 if you want to skip most of the dramatics to start seeing some examples of why things are pretty ridiculous and will annoy the end user experience.
Maybe all those issues with iPhone X are due to all to much power in the hands of Jony Ive and Tim Cook are afraid of standing up agaist his more and more crazy solutions both in hardware and software....