Its not bad technology, how how Apple implements it.
Much of what the iPhone X has as features has been standard in other phones for years, edge to edge, fast charging, wireless charging, buttonless phones. yet what's standard on the android phones is a premium feature on the X. Heck, many android makers that have fast charging include everything you need for fast charging. Not so with apple, you need to plunk down another 80 bucks or so for that feature that is standard with others.
Apple is the most valuable company, but yet, the past few years have been anything but smooth for them. Focusing on profitability instead of making insanely great products has introduced compromises. Through in the fact that Cook endears working together vs. being passionate about specific design, means no one will speak up about a bad design.
Is Apple Doomed? no, will the X be a flop, no they'll sell a boat load no doubt.