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Keyboard failures. Fix the dreadful butterfly keyboard mechanism in the MacBook and MacBook Pro. I am talking about the reliability issues and failures not complaints about travel distance, which is more a matter of personal preference.
 
Apple Watch without that huge ugly knob thing. Calling it innovative does not make it so. It should be possible to stroke the very edge of the display to perform all of the functions that stupid knob does.

I use my phone mostly in landscape orientation, so I'd like to be able to bring back more punctuation keys to the main keyboard. I'd like commas, question marks, exclamation points, ... on the main keyboard. It looks stupid now with all of that empty space on the left and right edges and I hate having to hit several buttons just to get a comma. Smart punctuation isn't.

I'd like to be able to disable the constant nagging popups begging me to upgrade to the latest os version. Your OS quality control is not what it used to be and I've bricked a couple of my older iMacs trying to upgrade the OS. Thank God for backups.

Release new SW like the office apps and safari that can run on older versions of the OS. Apple is starting to act like Micro$oft with the constant nags to upgrade and the lack of backward compatibility in files created with new SW versions. Shame on you.

How about a Siri that is competitive? One that knows how to do things other than find other Apple content to buy. One that knows how to interact with the real internet.

Jony needs a Steve Jobs to keep him grounded and working to build products consumers really want. Apple has lost some key and critical talent and it really shows.
 
Good luck in your new life. Apple has never been for everyone.

Well that is not quite true, they have been for everyone that is under 22 and loves a certain style of popular music.
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A television set.

A couple of years ago maybe? With the way Apple designs things now and ignores its customers, it would be an abortion that I would not buy.
 
  1. A reconsideration of how audiences consume information as it applies across traditional computing platforms (laptops/desktops), mobile devices (iPhone/iPad/Watch) and shared space devices (TV/HomePod). While this applies to all platforms, the best example are with the TV. The TV App is a great start but it needs to seamlessly integrate media not only from streaming services but also from home share and across users linked by "Family Sharing".

  2. More family functionality on the TV, including FaceTime!

  3. A commitment to investing a small fraction of Apple's $$$$$$$ to keep hardware platforms up to date at predefined intervals. For example, the Mac Mini is a GREAT platform, but it should be updated at least every 24 months with current hardware capabilities. This also applies to EVERY PRODUCT.

  4. Additional cross-platform capabilities. For example, I have lots of Apple devices but work **requires** me to use a Windows laptop without exception. Given that I've already got a sizable investment in Apple products... would it really be disruptive to have iMessages on my Windows machine?

  5. Someone at Apple needs to have a personal "Come to Jesus" moment and understand that they have hungry competition... and that if Apple doesn't step up to the plate they may end up losing more than expected. For example, given the lack of Apple options, I have invested in Amazon Echo products... and find them to be incredibly useful. Plus, Amazon is activity adding skills and capabilities on a weekly basis. IF or WHEN Apple releases the HomePod, it's going to be overpriced (comparatively) for what it can do, plus the updates will be few and far between. In addition, based on prior experience, I believe it is safe to say that 3rd party integration will come but be incredibly slow. It could be several years before HomePod is skill-level equivalent to Amazon and Google. That's not even beginning to address the Siri comparative level of non-intelligence,

  6. Better integration and streamlining of ID/PW logins... particularly for the TV.
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Mac Mini. Upgradeable. SSD standard. Quad-Core option.

Agreed, but why limit to quad core? Intel's lineup of processors can now support far more.
 
iPhone with the form-factor of the of the 3G with an edge-to-edge display. (The screen of the iPhone 8 is the same size as the iPhone 3G bezel edge to bezel edge.) 7 day battery life.

Wireless keyboard with Touch Bar and Touch ID.

Apple VR headset (Oculus for Mac)
 
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Adding to my post from this morning:

Apple, pay attention to your users. Read this thread. Go to macintouch.com and see what people say about your hardware and software. Get out of the Cupertino bubble. Form over function doesn’t cut it no matter how elegant a product appears or how perfect Jony Ive thinks it is.

We users know that we can’t have everything we ask for, but we want to be heard and taken seriously.
 
Why would we go back to ports when were moving towards a wireless future? Your comment made me throw up in my mouth a little

Except my new 2 month old iMac has bluetooth problems so bad that I had to get out my 15 year old Microsoft wired mouse to get any work done. Oh, and try to charge the current Magic Mouse. Essentially the iMac needs to be shut down. If you plug in the charger with the mouse on, everything goes fubar. If you then try to turn the mouse off, and on again, then fubar.

Wired simply works better and is more reliable.
 
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Replaceable storage and RAM on all Macs.
Better prices, on all products. Mac prices are unreasonably high.
Stable iOS.
Stable macOS.
More user-friendly iOS -- there are too many hidden features (long-press, swipe from top/bottom/side while hopping on one foot, etc.). In the olden days, there were buttons with labels. I shouldn't have to RTM for iOS.
 
I'm just generally disappointed with Apple. They've forgotten the user in their quest for profits. What happened to genuine innovation? Now they just tweak a few things and call it an upgrade, and if you like them, great. If not, too bad. I can't begin to count the number of times I've cursed iTunes—and I for one miss iWeb. Terrific platform for the less sophisticated person who wanted a personal Web page. Having owned a Mac since 1984 and my 128K box, I'm seriously considering cutting the cord and going over to Google.
 
What I want from Apple in 2018, is a smaller, more focused product line. Steve Jobs used to pride himself in that all of Apple’s products could fit on a single table at the Apple Store. Apple has grown significantly but also sloppily, keeping old products for sale, adding too many variations and somehow developing competing products side by side (i.e. MacBook Air vs MacBook).

Full Apple Product Line 2018:
Apple Watch (new design available in aluminum and stainless steel)

iPhone (entry level, full screen, Face ID, polycarbonate backs in neon colours)
iPhone Pro (Pro specs, full screen, Face ID, glass back in 3 colours: black, white, gold)

iPad
iPad
Pro (new bezel free, 12” display in smaller body, Face ID, ships with Pencil)

MacBook (13.3”, all SSD)
MacBook Pro (15.4”, all SSD)

iMac (add Face ID to 2018 model)
iMac Pro (add Face ID to 2018 model)

Mac (entry level headless Mac, replaces Mac Mini. Upgradable)
Mac Pro

Apple Display
AppleTV
HomePod
AirPods
AirPower pad


Kill the iPod Touch. The iPod Classic, Shuffle and Nano were already discontinued. Finish it. Parents can get kids an iPad or entry level iPhone instead. Apple Watch + AirPods have taken the mantle for fitness.

Kill the MacBook Air. MacBook fills its place. Kill the Mac Mini and trash can Mac Pro. Modular Mac and Mac Pro replace them. They could even be the same enclosure, just with different specs — like the iMac and iMac Pro.

Stop carrying old devices at lower prices. It complicates the lineup and starts people off on devices that are missing signature features. It slows down progress by keeping a significant number of new users on old tech. Maybe carry the old versions for a month or two, after the new models arrive, to deplete stock. Don’t advertise or display them in stores, only online or by request from the back of the store.
 
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I’d really love the music app to be updated to be of more use for music lovers. So much focus has been on the camera. I feel that music has been a neglected feature. Include music cross fading. And how about volume leveling that actually works. As it stands I have to use an app to get these things done.
 
Here what we will really get:
-Discontinue of FaceTime for all 32 bit iPhones
-Carriers will drop all iPhones that are 32 bit
-Rollout of A10x laptops and desktops for lower end macs.
-Tim Cook stepping down due to health issues
-iOS 12 for iPhone 7 and higher.
-Discontinuation of optional updates on newer devices, all iOS updates will automatically be applied from now on.
-Govrmnt access to all iCloud data
-iMessage for android for Apple Pay
-Last version of iTunes released
-Elimination of purchasing music. Only streaming music by subscription.
-No more music ownership.
-Merge of iOS and MacOS simplifying desktop experience
-Elimination of 3rd party software on desktop so only AppStore purchases will run.
-Discontinuation of Mac Pro and iMac Pro due to slow sales.
-EOL for Mac Mini.
-Return of Touch ID and removal of notch and OLED due to high failure rates and eye fatigue from infrared pulses.
-Hints of AR glasses replacing iPhone screen
-Removal of all ports on iPhone for induction only access.
-Discontinuation of HomePod due to lack of sales.
-Major downgrade of stock value
-EOL of Apple Car
 
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Also several major iOS and macOS security flaws exploted worldwide. Older iOS and macOS immune.
 
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