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What reasons might those be that iPhone pencil would be a bad idea?…pro max screens are a big enough playground, no?…real interested in your take on this.
Without going much in depth, I think it’s about use cases. The iPad is big enough for art, “traditional” productivity, etc. I don’t think the Pro Max screens are big enough for that. Also, it just feels less natural, as with paper. Other than singular cases (there are always potential cases), I don’t think anyone has painted on a phone screen.

Sure, some people like the idea, i.e. to brainstorm concepts. But in practice, I think it’s not so useful (once again, because of screen size) and I’d guess it’s not used very often. And then you have the cost. Not only in terms of money, but in terms of phone design. You would need to add the magnets and charging coils (and btw, move the buttons, since there’s not a large enough flat surface for the pencil), add a cutout, adapt the screen… a lot of space, and a lot of complexity. And this is going to affect every iPhone user, not only those who will use the pencil

I could continue, but in summary, I think value proposition is weak, and cost is very high. I’m not saying a good solution Apple could accept can’t be achieved, and it seems like the concept makes sense to phone makers who create more diversified products (Samsung, obviously). I just think, as aforementioned, that it doesn’t make sense in the eyes of Apple. However, when it comes to the iPad, value proposition increases a lot, and cost decreases, so it’s a much better deal.
 
Same as in the past:
  1. Much better software QC/QA. It seems like Apple keeps increasing its reliance on users to find bugs and often it takes years for some bugs to be fixed.
  2. The UI keeps moving away from intuitive UI principles. For example:
    1. in recent macOS releases, the number of clicks for some operations has increased. As an example, it used to be that clicking (once) on an object in a window other than the one with focus, changed the focus and activated the object. Now it generally requires two clicks and a mouse move or two; one to pointer move and a click to select and change focus, then second pointer move and a click to activate the object. That sequence is performed often enough that it seems like a large number of additional clicks and pointer moves are now required. If there's some justification for this change, I'd certainly be interested in knowing what it is. I hope it's not a bug deeper down in the UI stack that hasn't been attended to.
    2. There are more and more different objects which when clicked, initiate an action. It's more and more the case that those actions are hidden or aren't intuitive. And because there are more and because they're less intuitive, it's harder to remember what obscure actions are behind some objects.
      1. Along those lines, I see cases now (particularly in Sonoma on my Mac Studio M1) where the icon for where the cursor is doesn't change as it should. For example, not changing rapidly between a pointer, or cursor, or hand. That issue may be a bug. Whatever is, it makes the UI less intuitive.
  3. What's the deal with different shapes and colors for the "same" icons in macOS vs iOS? for example, both the design AND the color of the Contact icon are different between the two OSs. It's hardly an ecosystem when there are such differences. It much less intuitive when moving between Apple OSs.
  4. On the same topic of inconsistency between OSs, why can't I set different time zones for start and finish times for Calendar events in macOS whereas I can in iOS?
  5. I applaud the work that's gone into vastly improving the pop-up help messages throughout macOS. The meaning of those messages is much more clear. I imagine this took quite a lot of effort, not just because there are so many different messages, but also because it looks to me that the new messages weren't just slapped together, rather it looks like the careful work of skillful editors. Here's kudos to those who initiated this effort, those who managed the project well, found the right people for the job, and importantly, those who did such a fine (Apple worthy) job.
 
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If Apple is a profitable behemoth it’s because they sell very good products. There is no ”profit at the cost of the actual product” because the more expensive the product is, the worse it will sell. We’re not their hostages. And based on results, it seems like people consider Apple’s value proposition per price under Cook is better than ever.

I absolute think there’s a product-based reason for the iPad line-up: I don’t care at all about the base iPad and iPad Air, but it makes sense to offer more price points.
I mean, sure, if you completely ignore all nuance then yeah, go Cook, there are no problems here. But if you allow for even a little bit of complexity in your understanding, you could see that although a lot of Apple's products are very good, many of them are compromised in ways that only make sense to justify the next model in the line or the next spec bump.

Look at the iPhone with it's gimped USB C port on the non-Pro model as an example. Would it have cost them that much to just use the same port across the line up? No. But it's a pain point that could push a user to spend more than they need to on a Pro model just for that one improvement. None of that means that the regular iPhone is bad, but it's compromised in a way that it doesn't need to be.

Look at the iPad nightmare product web with its multiple confusing pencils and overlapping models that are almost the exact same thing. It makes sense to no one, but it continues to be a confusing mess because it walks users up the price ladder. Bad product decisions were made to hit arbitrary price points rather than in service of making the best tiered iteration of each product in the line.
 
I want Apple to…

1) … slow down iterations of its operating systems and focus on getting rid of bugs.

2) … develop and introduce an “iOS Light” for those who really want to keep things simple and easy - and really don’t want the many questionable “features” introduced for iPhones and iPads over the past few years. This would allow Apple to…

3) …rewrite the traditional iOS and iPadOS systems so that they take true advantage of the hardware they inhabit.

4) … allow iPhone and iPad owners to delete the App Library.

5) …Focus on the “Air” part of iPad Airs. They need to be lighter - by quite a bit.

6) …build an iMac with an M3 Pro chip - and allow 32 GB of RAM.
 
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And what of the end user i.e. - the consumer? The products have become boring and dull. It’s time to see some new vision in 2024 because it will take years to make the new changes happen.


He did his thing and as I said before it wasn’t all bad - but his time has come to move on.
I'm not only an Apple investor. I'm an Apple consumer since November 1986. I'm also a retired Apple employee, in the SMB end of the company, aggregating products from outside vendors for networking solutions in schools, hospitals, medical offices and businesses. But I'm with you on the innovation front.

As for wanting Cook to retire, careful what you wish for. You may or may not be old enough to remember what happened to Apple when the board threw Jobs under the bus, but it wasn't pretty. And they had to pay him almost a billion dollars to return.
 
I think the iPhone feels a bit stagnated due to the lack of genuine new hardware (not improved hardware, i.e. ProMotion). I can’t even think about some specific technology they could add, but to be honest, that’s the reason why I’m not compelled to upgrade. We used to have very frequent additions (dates by memory, might fail):

- Touch ID (2013)
- Taptic engine (2015)
- Zoom camera (2016)
- Face ID (2017)
- Ultra-wide camera (2019)
- LiDAR (2020)

Since then, everything is a refinement and it’s utility-focused, there’s no relevant and exciting new hardware (please don’t say USB-C :)). And it seems like we’re headed to the 4th year in a row.

I’m also looking forward to the new iPad Pro. I just hope they don’t give up to the “make it a laptop” crowd, and let it evolve in an iPad way. Landscape camera… I could get used to it, but I fear what they might do to the Magic Keyboard, hopefully it’s improved but not like the Surface-like base iPad keyboard.
 
Here is my personal list - I recognize many of these just won't happen though.

  • An updated Studio Display with...
    • A Second HDMI or Display Port input in addition to Thunderbolt that can easily be switched between with a button or something (even a blind touch button on the lower right corner or something would be cool). I'd buy one in a heartbeat if I could use it as a second display for my gaming PC and a second display for my Macbook Pro with the ability to switch between the two easily.
    • At least 1 USB-A port on it so it can act more as a hub when Thunderbolt is connected to allow you a place to plug in some legacy devices as needed directly. (An ethernet port would be a nice add too for those wanting wired Ethernet when they have their Mac docked to the display.
    • Pro Motion (I know bandwidth can be an issue, but the studio display is Thunderbolt 3, lets get it to 4 and at least get 90Hz Pro Motion.
    • A better Stand situation. Just lose the standard stand and have either the VESA or height adjustable just included for the base price. Even better to make them user swap-able.
  • Minimum 16GB RAM and 1TB Storage shipped in all Macs. Especially the RAM... Seriously... 8GB has been a joke for a couple years now. Get your heads out of your asses, Apple. I think this configuration could be good enough as a standard model that the number of custom units they would have to manufacture at all would drop off a cliff. I'd still personally want more RAM and storage and would upgrade some anyway, but it's time to stop being stingy with the base models. Honorary mention - The pricing for upgrades... Lets make that more reasonable FFS...
  • Desktop and all Pro laptop Macs should have M.2 Slots. 1 or more and can be in addition to soldered storage if they want to stick with that for normal boot drive (but do allow MacOS to be installed on an M.2 Drive) and the Mac Pro at least should absolutely have upgradable RAM too and start at a much more affordable price.
    • The Mac Pro should also have support for dedicated graphics cards including Nvidia and AMD.
  • Lets dial the OS release cycle back a bit. I'm tired of the whole new OS every year thing. All of these products are mature now and there just isn't enough cool/new things that should require OS updates every year and has lead to far too many change for the sake of change updates that have been moving the usability in the wrong direction. I'd rather see a 2-3 year cadence on major OS updates, and minor updates/bug fixes in between. If they want something to announce every year, then stagger MacOS/iOS/WatchOS.
  • Lets get MacOS able to run on iPad's. It doesn't need to be the main interface, but we need some more desktop OS functionality on the iPad. Especially the iPad Pro's.
  • Software support for more standard Game Engine API's (DirectX/OpenGL/Vulkan/etc..) Metal is OK, but if they really want to push gaming they need to also adopt some of what the industry does too and not expect everyone to just do it the apple way.
  • Fix iTunes library management on Windows. Seriously... My library is on a second hard drive and I have set it to that drive... SAVE THE F***ING SETTING. This has an issue for years...
  • I'll bundle these two together, but TouchID back on iPhone, and the headphone jack. I still miss both on my 12 Pro. Keep FaceID though, the request is to offer both because each is legitimately better for some and not for others. TouchID was so vastly superior for me and worked nearly flawlessly, but FaceID fails too much. It's the opposite for my mom. I also have good wired headphones and don't like having to buy disposable wireless **** that also needs to have batteries to charge. It's a good option, but I'd rather have support for the wired option too without an adapter.
I'm sure there are more, but this is what I can think of right now.
 
Proper UX and features/changes that actually add value instead of just moving things around and making them worse to use.
A really simple one was user used to be able to add attachment at any point with a email reply window open. Now it has to always or never be done. So bizarre. Swear people who makes these decisions don’t work in the real world…
 
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An iPhone that can plug straight into a thunderbolt monitor, connect wirelessly to mouse and keyboard and be used as a low powered, functional, desktop computer, numbers, pages, mail, messages etc etc
I'm honestly surprised we haven't gotten something like this yet. For a lot of people the power of the phone is enough for all basic tasks. Just turn it into a whole computer when docked to a display. Would be amazing.
 
I mean, sure, if you completely ignore all nuance then yeah, go Cook, there are no problems here. But if you allow for even a little bit of complexity in your understanding, you could see that although a lot of Apple's products are very good, many of them are compromised in ways that only make sense to justify the next model in the line or the next spec bump.

Look at the iPhone with it's gimped USB C port on the non-Pro model as an example. Would it have cost them that much to just use the same port across the line up? No. But it's a pain point that could push a user to spend more than they need to on a Pro model just for that one improvement. None of that means that the regular iPhone is bad, but it's compromised in a way that it doesn't need to be.

Look at the iPad nightmare product web with its multiple confusing pencils and overlapping models that are almost the exact same thing. It makes sense to no one, but it continues to be a confusing mess because it walks users up the price ladder. Bad product decisions were made to hit arbitrary price points rather than in service of making the best tiered iteration of each product in the line.
But that’s how it works in every industry, with every brand. Also with Apple in the past. Everyone wants to optimise profit, they just have different highlights with their value proposition. i.e. Apple has really great processors on their base models, which is uncommon, but charge a lot for RAM/storage, which is also uncommon. It seems like they’ve found the sweat mix of feature-price spots.

And target customers matter. Of course the $700 Mac Pro wheels are overpriced, but they would probably sell the same amount if they were $100. Since you mentioned USB-C: I’d guess a very tiny amount of people care about USB 3 speeds. So even if it carries a small cost, I think it makes sense to remove it from the base model. I think things like higher base iCloud storage would impact way more people and would make sense.
 
16GB RAM minimum, 512 GB SSD minimum on base Macs. No Apple tax on upgraded components. Which equates to a base model Mac Mini M3 with 16GB RAM and a 512 GB SSD for < $800. With 32GB RAM for < $900.

That should be the priority. Beyond that, a few AAA game launches to support the new-found graphics power on Apple Silicone would be nice.
 
Mac SSD upgrades that are a little bit less shameful. 460€ per TB (at least in Spain) is just ludicrous in 2024. That works for RAM too, 20-25€ per GB is just pure greed.

You can get a base Mac Mini for 720€. Getting it to 16GB/1TB (which is nowhere near unreasonable) takes you to 1410€, almost double the price. There's something very wrong there.
 
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Without going much in depth, I think it’s about use cases. The iPad is big enough for art, “traditional” productivity, etc. I don’t think the Pro Max screens are big enough for that. Also, it just feels less natural, as with paper. Other than singular cases (there are always potential cases), I don’t think anyone has painted on a phone screen.

Sure, some people like the idea, i.e. to brainstorm concepts. But in practice, I think it’s not so useful (once again, because of screen size) and I’d guess it’s not used very often. And then you have the cost. Not only in terms of money, but in terms of phone design. You would need to add the magnets and charging coils (and btw, move the buttons, since there’s not a large enough flat surface for the pencil), add a cutout, adapt the screen… a lot of space, and a lot of complexity. And this is going to affect every iPhone user, not only those who will use the pencil

I could continue, but in summary, I think value proposition is weak, and cost is very high. I’m not saying a good solution Apple could accept can’t be achieved, and it seems like the concept makes sense to phone makers who create more diversified products (Samsung, obviously). I just think, as aforementioned, that it doesn’t make sense in the eyes of Apple. However, when it comes to the iPad, value proposition increases a lot, and cost decreases, so it’s a much better deal.

…interesting…I had no idea iPad screens had special magnets/coils for pencil use. I just always assumed the tech was in the pencil interacting with an “ordinary” Apple touch screen …
 
  • IOS: The freedom and ability to move icons anywhere on screen (yes, like Android).
  • Notch-less 15" M3 MB Air
  • Cheaper, more realistic RAM/SSD upgrade prices
  • Updated and hopefully lower-cost Pro display XDR or a 32" studio display.
 
Apple Card outside of US
Not anytime soon if at all.
Would LOVE for them to eventually fix the podcast app that keeps turning back ON the continuous play switch in the Settings. EVERY. DAMN. DAY.
Apple: we know the best, ****.
that want is completely unrealistic.
I mean, 128GB free iCloud storage definitely can entice people to fill it up while 5GB can‘t.
1. Get rid of ridiculous 8GB starting RAM
Only when macOS cannot run under 8GB RAM.
 
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