The Plus is a little too large for me and the regular feels good in hand, but the screen on the regular is too small for me because I basically use my phone as my main computer, browsing the internet and watching videos on it all the time. The main reason I never even consider the regular 7 though is because the resolution is too low. I'm sorry, but I do notice a difference between 326 PPI and 400. Text and photos on the Plus look noticeably sharper to me. I always think our Sony mirrorless camera missed focus when I look at photos from it on my wife's regular iPhone, but then I remember that they just look less sharp because of the resolution. Oh, and I've always wanted optical zoom on a phone, so I especially didn't have to think about it this year.