I doubt blending it gets him out of his 2 year commitment.
Didn't you read the small print? That's actually one of the escape clauses, as long as he can prove it was accidental (which he has video proof of!).
As far as this being an advertising campaign, I guess he doesn't like selling to slow people, as this "highbrow" advertising concept has gone over the head of so many commenters. Give $200 to a poor person? Hell, why doesn't Microsoft divert its millions from its new counter-Mac advertising campaign and save a country in Africa? Why don't companies stop advertising altogether and just make every Saturday free hand-out day? What about Apple? Goodbye Justin Long and John Hodgman, hello indigents?
Get over yourselves people. It's just a piece of electronics. You'll get one, don't worry. If it was really that important to you, you should've gotten up earlier and waited in line longer. You're no more entitled to one than anyone else. And these are a great advertising gimmick for this guy. For minimal cost, he gets everyone else to do his distribution effort and now tons of people know about Blendtec blenders and their ridiculous toughness. Hell, I'm thinking about getting one myself (after I find some reviews), partly cause they seem good, partly cause it'd be hilarious (I love me some internet jokes).