Would You Subscribe to Apple Intelligence? Analysts Say Some Features Could Cost Up to $20 Per Month

[mazz0]

Well that depends what it does, obviously. No idea how anybody here is answering yes or no without knowing what the hypothetical offer is.

More interestingly, if they do this, they'll be obliged to ensure competitors are able to offer their own AI services with the same level of hardware and software access Apple's has. Apple can't argue "it's a built in, inseparable feature of the device" if it's a paid extra.

 

[ttaylor2258]

No. I would however pay $10/month to have ALL of AI removed from my phone. I don't need it to reply to texts or emails. I just want a phone that I can use on my own, no assistance needed. I have never once used Siri, either.

 

[mazz0]

Everyone saying no is pretty much saying no I won't pay 20 dollars a month for something I have no idea about what it'll do. "Would you pay 20 dollars a month for a flibber?" No.

The key here is integration....How is Apple intending on integrating this with various apps and for various workflows. I've used Microsoft Copilot 365 and it's clunky and cumbersome and dumb compared to ChatGPT (even though it's "powered" by it). They integrated it into the Microsoft suite of apps (Teams, Excel, Outlook, Word, Powerpoint, and also has its own web portal like ChatGPT), however it seems to have different functionality in each one and it's hard to determine which is the best place to get what you want done completed in the most productive way.

If Apple is able to demonstrate a more thoughtful tool that integrates with different apps and the overall device, then yeah, they might create a golden goose. I doubt they can do that, but that's what would make this worth the 20 dollars a month I'd switch from ChatGPT+ to Apple.

You ninjad me!

 

[Shanghaichica]

They really don’t want to make any money from it then do they if it only works on the iphone 15 pro/max. Surely you would target as may of for user base as possible.

 

[Bob1985]

Depends on how useful and reliable. I'm skeptical about rev 1 being enough of either.

 

[gatorvet96]

Just keep in mind that others (Google, Meta, ChatGPT) monetize you and your searching. Apple does not so needs to pay for it somehow.

 

[Apple_Robert]

I would not pay. if I need tech intel, I will check with my fellow Apple nerds on MR.

 

[ignatius345]

It would truly have to save me time and effort for me to pay on an ongoing basis. The generative **** does not interest me at all.

[rant] I'm quite capable of writing my own words, and the day I have to offload that to a machine, I might as well just dig a grave for my brain. (Language skills are a "use it or lose it" situation.) And "custom emoji" sounds less than worthless to me. [/rant]

At the same time, if I can tell my phone or Mac "find me a cheap non-stop flight to San Francisco for September 14-19" or "find an easy hike within 15 miles of here" then that could well be worth it.

 

[Dark-Signature]

"Would You Subscribe to Apple Intelligence?"

Oh, that is a simple question: No!

 

[IIGS User]

There's no way this will be worth $20/mo.

It would have to be super life changing live without spectacular awesome sauce incredible for me or anyone I know to blow $20/mo on this. Especially with how expensive everything else got.

The whole "subscription" model has jumped the shark with the regular consumer. People are looking for value these days. People with money to burn can probably give it a whirl, but I don't see a $20/mo subscription gaining any traction.

This has the odor of the Apple Watch "Edition".

 

[spcopsmac21]

It’s funny how Apple has so many naysayers whenever it announces a new major offering. Apple was mocked for the iPhone, the iPad, the iMac, etc. and while they haven’t always been good products (remember their foray into social media?), Apple usually has a spin that makes its products surprisingly intuitive and personal. If the only thing you think AI is good for is replacing Google for recipe searches then of course you won’t want to pay more. But when the AI features are, I don’t know, AI Movie Editor, which lets you choose your photos and clips and then puts it together with custom, cinematic music? Or AI Community Connect that blends map data, local event data, and clues about your preferences to recommend civic and volunteer opportunities for you over the next week? Maybe I open Apple Books to I title I’ve put aside for a month. How about I get offered a brief recap on the story to help bring me up to speed?

Lots of potential use for AI to make Apple’s products more personal and useful. Apple isn’t limited to being a ChatGPT competitor.

Uh, Apple is literally using ChatGPT….. for their AI.

A model that hasn’t had updates analytics or valid scapes in over a years

Yea there are Nay sayers.
But Apple makes superb hardware with moderate to ok software. Marries them together and makes something nice.

Apple A.I is a rushed to market afterthought that they HAD TO PUSH.
And it’s not even really “ APPLE “ intelligence.
They are using ChatGPT with an Apple wrapper.

Ehhhhhh.
ChatGPT literally has a free app you can already download.
And it’s just “MEH”.

How is an apple wrapper going to make an already mundane bland experience more enjoyable?

This isn’t an IPAD.
This is a question box who performs minor tasks for you.

 

[spazzcat]

Is Gurman's source AI?

 

[Ctrlos]

It makes sense for server-side access because that is an expensive thing to run.

But things like rewrite al happen on-device without a web connection. Its freaking magical. Apple have a made a lot of strides to distance themselves from Gemini and Co-pilot and make sure as much data as possible stays on your devices.

 

[theluggage]

Why would you pay for something that Google and Samsung will offer for free?

I don't know about Samsung but you "pay" Google/Amazon with your personal information and their services are all designed to be loss-leaders for their online advertising and/or online shopping business. Apple's pitch for a subscription would have to be "ad free, totally private, impartial and designed for the benefit of users rather than advertisers"... and they'd have to follow through with that.

I can't see myself wanting such a service - but I'd also rather not have to pay for a "free" service indirectly via. hardware costs. The acid test would be "save me more than $20/month worth of time".

Subscriptions are not a bad idea per se - when the nature of the service is that it genuinely requires central servers and continuous updates. Many "AI assistant" tools would fall firmly into that category. The problems come when a product is unnecessarily made dependent on a web service (with or without subscription) and/or updates are lacklustre due to lack of competition/lock-in or only needed because of buggy, (fr)agile code that breaks with every OS update...

 

[2761216]

Screw you! Already dumped Netflix and Max. Don’t make me dump you too.

 

[spazzcat]

Well, considering Siri still can’t set a timer or alarm right consistently in iOS 18.1, they’re likely not getting that monthly fee from me personally.

So you are making decisions on a pre-beta release.

 

[Ramchi]

No never thanks 🙏🏼🙏🏼🙏🏼

 

[spazzcat]

No one I know uses Siri. But, I can't wait for another half-baked Apple service that makes a big keynote splash, then gets zero support while Apple focusses on the next big thing for the next keynote. Apple needs some staying power and a huge quality improvement to get me to buy into Apple services. They are just too poorly implemented.

I use it daily.

 

[Foxglove9]

I don’t do subscriptions. Nope.

 

[applepotato666]

I'm already paying Apple more for a device that does less than those of its competitors.

 

[WarmWinterHat]

Absolutely not. First off, I don't do app/services subscriptions, including Apple's. Second, I don't use chatbot style AI or AI image generation, and I definitely don't use anything that is even remotely tied to Sam Altman.

 

[tkaravou]

I pay that much for ChatGPT and i’m tempted to cancel even though I definitely get at least $20 of worth each month out of it. Apple’s solution would need to be at LEAST as good as ChatGPTs but I strongly doubt it will be. It’s going to be censored way too much and ChatGPT is already heavily censored

 

[nottorp]

Also, AI will revolutionize search and the way we query information: the Socratic Method comes to mind.

You mean, AI will only show us Apple approved results?

"Find me the nearest phone repair shop with good reviews."
"Bring your device in to the apple store at <wherever that is> and wait 3 weeks for it to be repaired at an extortionate price.

 

[NT1440]

Uh, Apple is literally using ChatGPT….. for their AI.

A model that hasn’t had updates analytics or valid scapes in over a years

Yea there are Nay sayers.
But Apple makes superb hardware with moderate to ok software. Marries them together and makes something nice.

Apple A.I is a rushed to market afterthought that they HAD TO PUSH.
And it’s not even really “ APPLE “ intelligence.
They are using ChatGPT with an Apple wrapper.

Ehhhhhh.
ChatGPT literally has a free app you can already download.
And it’s just “MEH”.

How is an apple wrapper going to make an already mundane bland experience more enjoyable?

This isn’t an IPAD.
This is a question box who performs minor tasks for you.

I would hope that you could educate yourself of what Apple Intelligence is before embarrassing yourself further.

It’s not chatGPT.

 

[iMac The Knife]

People will pay for this, you can bet on it. Lots and lots of people. These are the same people paying to stream sports games that were free for everyone to watch for decades. Don't be these people.