I remember a time when you could say that while Apple hardware was expensive, you get the OS en some great apps included in the package, which then justified the price a bit better. Now it seems pricing remains high as ever while the software is extra... with monthly payments...
Wonder where this will end seeing as subcriptions are now such an increasingly large part of Apple's profits.
It ends only when consumers STOP collectively paying and/or finding the additional money/credit to pay.
Same with inflation. We take inflation as if it is an absolute and prices can only go up each year... but as we learned in Covid, that's not true (except with Apple of course). Inflation has a mirror tag called Deflation. What makes prices deflate? When people stop buying. When revenue falls, "sales" at lower prices tend to follow. And if short-term sales don't resolve the demand downturn, "regular" prices will adopt sale prices... or even work their way lower still.
At the ultimate level, seller wants the money more than buyer wants the stuff/service. So when both get very stubborn on their part of the bargain, the one who will almost always crack first is the seller. Why doesn't it seem this way now? Because buyers seem to have forgotten that they have this power... that they can say "NO" to any sales proposition as easily as they can say "YES" and the money won't automatically leave their wallets if they choose to hold it instead of spend it.
What NEVER works? Whine, gripe, complain (about price hikes) but then roll over and pay up. When we vote with our wallets by paying up, sellers only see that that the price hike/add-on/etc worked. They earn their bonuses, celebrate "another record quarter", etc. When any group of people show they don't really value their own money enough such that they'll readily pay MORE of it whenever sellers seek more... prices only go up and up and up.
If this implied idea about this subscription model is true and lots of people jump right on $20/month, the seller did great adding another new stream of revenue to the big pot of revenue streams. Pay them their bonuses, chip in new cash towards "another record quarter", etc. On the other hand, if the crowd actually acts on the collective sentiment seemingly accumulating in the thread by NOT paying, the service will likely get lumped in as an added value offering at no additional charge... or done away with.
Consumer wallets decide. Pay up and reward such thinking. Refuse and reel in such ideas.