Apple Stumbles
Blame the fans, blame the media, but in the end... blame Apple for not responding to the fanbase.
After a long buildup, Steve Jobs walks into a SRO theatre and proceeds to bore the bread and butter. Sure, the WWDC is supposed to be directed to developers, but Apple has a huge and rabid group of fans who drool over the smallest rumors - and it's time for Apple to start responding to rumors and user demands.
1) The iPhone. A year late, and finally priced right, the 3G iPhone is ready for Prime Time - except, it's not. Despite the pictures of mystery boxes to be delivered, despite the canceled vacations of AT&T employees to handle the rush, my next phone is not yet in stores. Didn't they see this coming? But, Apple's recent stumbles are not limited to the minor updates of a phone, there are more.
2) The Apple Eee. Prior to the unveiling of the thin Air, the rumor mills churned about 12 inch MacBooks, or Mac Pads or Newton: The Next Generation. Instead, we got a laptop so thin, it can cut things. Like cake. Or fingers.
Instead, ASUS and others have dropped mini notebooks into stores like paratroopers on D-Day. Tiny form factor, just enough battery and power to do the basics, and all for the cost of the Apple Time Capsule. Where is Apple's version of the Eee? No doubt the Eee, Dell's mini Inspiron and the other wanna-bees will all die a quick and painful death when Apple finally releases their pad - but how long? Why do were continue to hear of other new mini notebooks, swamping the market, spawning from the smallest of companies - yet Apple has nothing, other than an overpriced, under powered, storage lacking cake knife.
3) The Mini. More rumors, of it's death, and revitalization. The mini is the Mac I want to buy for Mom. But, not with that 950 graphics chip, thank you. For that price, I can get a (PC) notebook, or Dell machine with the new 3100 graphics, larger hard drives and more. Sure, that's risking exposure to Vista, but Mom doesn't care.
4) The screenless iMac. I'm sorry - but I can't wrap my head around the idea of having my computer welded to my screen. What happens when the screen needs to be replaced? Or I want a bigger size? Nope - I'm stuck at 20 inches of screen that may or may not be a good display. I'd love to plug a Mac into my 19 inch Samsung while I save my pennies for a 30 inch monitor. I'd pay a grand, maybe a grand and a half, for a mac that did that, as long as it had a decent video card. But to make the leap to a Mac Pro - I can't justify that purchase.
I hate to say it, but you need to look at Dell. Okay, HP if you must. You can get a basic dual core machine, with 3 gigs of Ram, lots of drive space, a non-intel graphics cards and the usual gaggle of ports, buttons and knobs that would do you fine for a long time, if not hindered by Vista. Hook up a monitor and you're good to go. Where is the BYOM(onitor) version of the iMac?
So, bookending the point of this, as Apple grows in popularity and branches out into the real world by introducing staid business types to the Mac culture through the iPhone, they need to look around and REACT to what others are doing. The world wanted 3G a year ago - they made us wait. The world wanted the next 12 inch iBook - we go the Air. It's thin.
Some of the world wanted an iChat phone. We got... thinner. And GPS a year late.
Now, a chunk of the world wants a Eee-Style-Atom-Powered-Pocket-Macbook. Will Apple knock that out of the park and show us something we didn't realize we couldn't live without?
Hope so.