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Mine def has a warmer tone to it. However, when looking at it on its own it doesn't really bother me at all. If I'm comparing it to my old phone it is frustrating, but I don't think it's worth it to me to return it. Everything else on the phone works perfect. No hissing, no crackling, no problems with the camera. I don't want to risk sending this one back and getting one with worse/more problems. But like I said, mine isn't that bad. My week build was 37 and and serial number starts with F2 if that matters any.
 
I had this same thing happen to my 6s on launch. It would randomly get really yellow in certain lighting. This was before the nightshift option, I am pretty much convinced they were testing something, or it was a goof. After a couple OS updates (once nightshift was released), my screen became perfectly white unless I turn on nightshift. Which ironically I prefer. So I can't really explain why at first it was really yellow, but now isn't. Just something to think about.
 
Not sure if I'm just getting caught up in the hype, but my 7 does look "yellow" and to my eyes, worse than my 6s. Here is my side-by-side photo. I thought I was getting used to the 7 screen, but once I turned my 6s back on it became very noticeable.
 

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Exactly what my 7+ looks like. It's not piss yellow but it's definitely warmer but even compared to 6s plus. I say keep your 7 if it's not piss yellow but expect that it's meant to be warmer than the 6s plus. You will waste your time trying to find a screen as blue as the 6s.

For those trying to get a 7 like the demos, show me a pic of of a 7 that has the same color tone as the demo display. This will prove me wrong in believing that demo displays are not intentionally set to be vivid compared to production 7s that consumers receive.

I don't mind my screen at all when i'm texting, browsing and doing a bit of gaming. But the warm tone really screws me over when I'm editing photos on my phone and the whites I'm trying adjust are leaning towards being yellow than depicting the white i'm trying to achieve and when I make my photo cooler it screws up with all the other tones.


I thought that maybe it was a new screen calibration but when I was at the apple store the first iPhone 7 I picked up was definitely a cooler tone than the one I carry. I'm not saying that all demo displays are going to be better than the consumer products but my screen was definitely not the same as the one on display
 
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Oh that was cool!!!

Factory: C39 - China

Year: 2016

Week: 37 (12.09 - 18.09)

Age: Infant

Oh... the factory of my soon to delivered Black 256GB iPhone 7 Plus is F2 (Foxconn, Zhengzhou). It was manufactured during week 38 (9/19 - 9/25). We'll see what kind of quality Apple delivers to my door.
 
Returned my iPhone from AT&T and got a new one from Apple. Checked phone and it's a week 35 phone. Still looks kinda yellow. Might have to exchange
 
Returned my iPhone from AT&T and got a new one from Apple. Checked phone and it's a week 35 phone. Still looks kinda yellow. Might have to exchange

They are all going to look more yellow, because they are set to 6500k. If they are way too yellow or too none uniform, then that's when it's a problem. Being a little more yellow is normal.
 
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Oh that was cool!!!

Factory: C39 - China

Year: 2016

Week: 37 (12.09 - 18.09)

Age: Infant

Mine is the same info but it's a Silver 128 Plus if that helps. When I compare my screen to my old 6 Plus it's definitely a little warmer. I was downloading my apps from the App Store and placed my ear on the back of the phone and I could hear a ticking noise, not necessarily a hissing sound.

I think I will give it a couple days and see what I'll do. Does anyone have any recommendations as far as where to exchange it either the Apple Store or back to Verizon?
 
Honestly I wish my phone was calibrated to D65 or even "on the warmer side". I have three calibrated monitors sitting in front of me, as I'm a graphic designer, and my 7+ couldn't be any further from D65. I'd bet it's at least 7500k. Way too cool and blue.
 
That is the problem that most of us who complains.

I don't mind yellow tint or warm tint, since it fits my eye better. I also don't care if it's not uniform. But if the none uniform tint gets too aggressive and heavy like that, it's a defect and should not be tolerated.

Paying $850+ for a phone with such quality is just ridiculous.
The quality has been a big problem since iPhone 6 came out. I have got 5-6 defected phone in a row, and 6S are also defected with my first one. I have got iPhone since first generation, and never had a single quality problem until 6. Tim Cook really ****ed up about quality, it's all about quantity for him.

I actually installed an app to 35 units of dirt cheap Alcatel Pixi 4 5" phones today (at work, for testing the app – I am not an Android person). For 1/10th of the price of iPhone 7 – the Pixi 4s cost 89 euros a piece – the build quality is as plastic(y) as it gets.

Having actively followed this thread, I paid close attention to the quality of the screens (uniformity, tint).

What I found amusing was this: poor resolution, yes, but each one had a bright, uniform, white display. It's funny that Alcatel can source displays that have a consistent quality: no tinting, un-even or otherwise. Just a nice bright display with white whites!

89 euros a piece! And at 10 times the price, people get the sh*tty quality shown on this thread.

I came to the conclusion that we give too much credit and slack to Apple about quality. On a €89 phone I'd forgive the kind of displays shared here. For €889, Apple must take their customers as fools. Then again, they have courage!
 
I have been doing some comparisons lately, the HTC 10 has the whitest screen I have seen when making my rounds.

Most android smartphones have even more of a yellowish screen than the iPhone 7 does. And ithe latter' so display is even less yellow than the larger iPad Pro.

I maxed out the brightness on all the units I was comparing.
 
Thanks -- I'm anxious to get my iPhones too so I can do an actual in-depth comparison. I have a T-Mo 7 128 GB Silver and a T-Mo 7+ 128 GB Black on order. They'll get here one day, hopefully sooner than later!

It's hard to say if the new ones that appear to be more blue actually are cooler...it is almost always subjective unless you use a tristimulus colorimater. But I get your concern and understand where you're coming from. It can be confusing and certainly frustrating. One of the objectives in my post was to at least get people to not automatically dismiss their iPhone just because it is yellow compared to what they are used to or what they are seeing in a pic taken with some other phone in unknown lighting conditions.

More to come.

Have you used a tristimulus colorimeter on prior iPhones? I have looked at my 5s I still have and the yellowish warm tone is present on it and the 7 is pretty close.

I have a feeling prior iPhones were the same. So why the move by Apple to the more bluer cooler screen, the 6s? Even the iPads have the yellowish warmer tone the 7 mimics.

And why may I ask did you keep the 6s? Do you use it for photography? If so I would think you would be more susceptible to its more bluer cooler display than prior iPhones.
 
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They are all going to look more yellow, because they are set to 6500k. If they are way too yellow or too none uniform, then that's when it's a problem. Being a little more yellow is normal.

6,500k is yellow?
It's more icy blue actually. Hints of yellow is noticeable around the low 4,000k.
But if you compare 6,500k to 5,000k, the latter would look warmer in comparison if you have it in your head that 6,500k is white and not blue.

7bdc434e3b30508455ad2837a9f55afc.jpg


If you guys know anything about cars, the OEM HID bulbs are around 4,300k. At night they look super white compared to anything else until you compare it with a 5,000k bulb. But 4,300 is used because it throws more light without glare and anything above 6,000k is useless as far as light output.
 
6,500k is yellow?
It's more icy blue actually. Hints of yellow is noticeable around the low 4,000k.
But if you compare 6,500k to 5,000k, the latter would look warmer in comparison if you have it in your head that 6,500k is white and not blue.

7bdc434e3b30508455ad2837a9f55afc.jpg


If you guys know anything about cars, the OEM HID bulbs are around 4,300k. At night they look super white compared to anything else until you compare it with a 5,000k bulb. But 4,300 is used because it throws more light without glare and anything above 6,000k is useless as far as light output.


The D65 or 6500k for screens is based on the CIE Chromaticity Diagram, where D65 should not be icy blue or yellow, it should be perfect white. Granted, we would consider it warmer than what we typically see on phones or TVs because those usually are on the cooler side, which obviously isn't ideal either. If DisplayMate says the color on the iPhone 7 is visually perfect, then whites should be white, definitely not icy blue or yellow.
CIExy1931_Rec_2020_and_Rec_709.png
 
Here's my manufacturer info. My screen is perfect, posted pics earlier in thread. iPhone 7 matte black 128gb Verizon.

  • Factory: F4G - China, Shanghai - Pegatron-Protek

  • Year: 2016

  • Week: 36 (05.09 - 11.09)

  • Age: Infant
 
They are all going to look more yellow, because they are set to 6500k. If they are way too yellow or too none uniform, then that's when it's a problem. Being a little more yellow is normal.

THIS! Most that are complaining obviously don't work in field where color calibrated screens are a necessity.

EYEGATE!
 
They are all going to look more yellow, because they are set to 6500k. If they are way too yellow or too none uniform, then that's when it's a problem. Being a little more yellow is normal.

The problem here in this thread is the terminology being used.

Warmer = 6.5k screen.
Yellow = actually a yellow colored screen (best description, piss yellow, dark, looks like night shift is fully on).
Uniformity = discoloring issues, top, bottom, side, middle.

People are using these words interchangeably and you can't.
 
I have a conspiracy theory:

Today, Apple is all about profit. I think Tim Cook perfected this new backbone of Apple, as we've come to know it in the past years.

So what if this is how they play at the launch of a new model:

1. They source lower quality "Grade B" components (screens, in this example).

2. They sell lots of new iPhones at launch – the hype & all is playing into this.

3. They see what sticks: most people are happy with the Grade B displays. They factor in the returns & exchanges some people will go through.

4. After they've sold the first XX million units for the early adopters, the people most desiring the new product, and their loyal customers, they switch to "Grade A" displays (maybe dropping a Grade B supplier).

Why do this? Profit. If, during the initial rush of demand, they can sell Grade B that's less expensive (for them) than Grade A, they make more profit – as opposed to paying more for Grade A with consistent quality.

Most people will not examine their iPhones too closely. Apple says they're the best phones and best displays they've ever made. People buy into this marketing & promise, and settle for the Grade B they actually get.

After launch, when Apple has made enough extra profit from Grade B, they switch (entirely) to Grade A – the same grade they have on display at their stores and the phones that get in the hands of most known reviewers.

Why do this? They can sell more, and at more profit, compared to what they could do with Grade A displays (and other components) alone. Those would be more expensive for them, because the stricter the QC is, the more they have to trash subpar components.

They've calculated that this is the most profitable model, factoring in returns & exchanges. After all, Apple today isn't about customer satisfaction – they're about profit, and investor satisfaction.

In the world of TVs, manufacturers grade their LCD panels: A, A-, B+, B and B-. They use grade A and A- in their top range models. The quality (and requirement) goes down in the cheaper models.

With iPhones, Apple takes all they can get, and sell them all for the same price. Why not, if they can get by it. More profit for them.
 
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Oh... the factory of my soon to delivered Black 256GB iPhone 7 Plus is F2 (Foxconn, Zhengzhou). It was manufactured during week 38 (9/19 - 9/25). We'll see what kind of quality Apple delivers to my door.
Well mine left from Zhengzhou, according to the UPS tracking.
 
I visited the Apple Store at the Grove here in LA last night and had a look at their display model phones. Many of the 7s had noticeable yellowing toward the bottom of the phone, in a horizontal band where the screen meets the bezel.

The Pluses didn't seem to have this and were all completely uniform, regardless of the warmer screen temperature calibration that's been discussed at length. So based on this completely subjective test I'd say there's something going on with how 'some' of the smaller phones are assembled with respect to the new home button/speaker arrangement/haptic engine location that's causing screen uniformity issues; perhaps too much pressure on that part of the display resulting in discoloration. It was most apparent on white backgrounds, or when the keyboard is open, comparing the top and bottom rows of letters.

Whether or not "most people" will notice this is not really relevant to this conversation because we came here for a reason and are likely more selective/discriminating about quality control. I ended up returning mine and going back to my perfectly uniform 6S and will check back in November when hopefully these issues will be sorted. Also it'd be nice to buy an unlocked phone that works on all US bands, not just GSM (since I'm not currently a cdma user, but may switch to big red down the line.)
 
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