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IMO, life is too short to watch commercials, so even if they do raise the price for the US, I will keep it as I watch far too much YouTube to not have Premium.
uBlock always did the trick for me, but then I got an Apple TV and started watching a lot of YouTube from the couch. Then I noticed how nice it was not having the ads when I occasionally watched on an iOS device, and then I realized ooo I can watch YouTube on my phone and ipad more often now lol. It's always the convenience, gets me every time.
 
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I watch mostly on Apple TV, so that is not really an option. And the sites are getting better and better at circumventing the ad blockers on PC browsers, which turns it into a perpetual game of offense vs. defense.
I block ads everyday on my AppleTV on YT. I just airplay on my Mac to either one of my Apple TVs. Works great.
 
Is it?

If I may ask...

How many people in your family?
How many average hours do each of them spend watching YT.

Lets say it's 4 members @ 5 hours a month (which I think is very low). That is just a hair over $1/hour of content. Considering what you would pay for a family of 4 to go see a movie in a theater (2-3 hours of content) the cost really isn't high at all.

Yes, it is higher than most streaming services but if YT content is what you prefer then it seems to make sense if you use it any more than my example.
I think much of that $22.99/month membership is for music, which we do not use as we also have Apple One subscription with Apple Music. So then, I must compare their price against other video streaming services, such as Disney+, Hulu, Max, Netflix, Paramount+, and Peacock.

It's not fair to use movie theater analogy as the movie theater offers very different experience.
 
Whats the. Reason?, is Google raising salaries 20% to everyone?.
I will watch more tiktok sadly, my salary has not been raised and my currency depreciated a a lot this year, so... tiktok for me and orher services. Those prices and NOT payin taxes in my country are really elite prices.
 
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It's too bad they got rid of their Netflix-like streaming service. If they offered typical Youtube content, music, and a Netflilx-type service in the low $20s that would be excellent value.
 
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They are so going hard on blocking people from using ad blockers. They should be decreasing the price instead of increasing it, since they so badly want people to pay for Premium.

Then again, this is Google we’re talking about, they never do a good job when it comes to handling Youtube.
 
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IMO, life is too short to watch commercials, so even if they do raise the price for the US, I will keep it as I watch far too much YouTube to not have Premium.

Same. I watch a lot of YouTube, more than I watch most streaming services. And now I watch it mainly on my TV, which was my motivation for getting Premium in the first place (no ad-blockers for the TV). We all draw our lines, but right now I watch enough of it that it is worth it.
 
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Is it?

If I may ask...

How many people in your family?
How many average hours do each of them spend watching YT.

Lets say it's 4 members @ 5 hours a month (which I think is very low). That is just a hair over $1/hour of content. Considering what you would pay for a family of 4 to go see a movie in a theater (2-3 hours of content) the cost really isn't high at all.

Yes, it is higher than most streaming services but if YT content is what you prefer then it seems to make sense if you use it any more than my example.
Yes, it is a good deal for a family of 4, but if you are just a couple, $22.99 is barely less than two single subscriptions.
 
I'd be way more inclined to buy Youtube premium if every single content creator didn't have in video sponsor BS. Nobody cares about your VPN that you use...
“Nobody cares about your VPN that you don’t even use...”

Do you honestly believe that a single YouTuber ever actually uses the product that sponsors a video of theirs?

Age of Empires?
Clash of Clans?
World of Warships?

Ridge Wallet?
 
The biggest single plan price increase is in Norway, where prices are up 42 percent.
***Sigh***

We're going from NOK 179/month to NO 269/month is kind of harsh, a whopping 50% increase, but I'm guessing with the - more or less - all-time weak Norwegian Krone, and all-time high corporate greed, it's not directly surprising.

The individual plan went from NOK 119/month to NOK 169/month, a mere 42% (as the article says).
 
Once they start injecting the ads into the videos themselves, something they are currently trialing, it'll be interesting to see if the ad-blocking community can defeat that.

I dare Google to inject ads into the videos themselves. There will be a mass exodus to an other platform when that happens.
 
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