I'm willing to pay a reasonable annual fee (or equivalent) to keep this sort of app alive -- the alternative is an app that you rely on either unexpectedly goes bankrupt or goes down the scummy ad-supported path.
The problem with 1Password is that they never actually made clear WTF they were doing, and I still don't understand it.
The transition to 7 was presented not as "we need to go to a subscription because business reasons" but as "7 gives you <new feature I don't understand but which seems to have no relevance to me>, and otherwise just stick with 6".
And this remains the case today.
1Password committed the classic blunder of assuming that everyone in the world cares about their app in minute detail, whereas the reality is I care about the app to the extent that it works, with maybe willingness to devote *1 minute* to learning anything beyond that. If you can convince, in 1 minute, WHY I should subscribe to 7, or now 8, fine. But they have not used that 1 minute wisely.
Even now this article says what?
- faster? I have zero problems with current 1Password speed
- new UI? The old UI works fine for me
And mixed in with that is all sort of complexity about multiple vaults, shared vaults, and suchlike.
It's fine to include these extra details for people who want them. But I fully expect MOST users are like me. All they care about is "1 Password holds my secret data across multiple devices", with zero interest in complexity beyond that. When the selling point of 7 (and now 8) is "you can make your use more complex" you ARE GOING TO DRIVE AWAY MOST CUSTOMERS. How can you not get this?
You make the specialized stuff hidden in the UI, and you put it in the asterisks at the bottom of your ad copy!!!
Apple gets this. If you make specialized stuff the centerpiece of the "new in 7, and now new in 8" campaign, the message you are sending is "7 and 8 have no relevance, in fact are probably antithetical, to you, mainstream customer".