I don't buy that one either. Apple just became the first trillion dollar company in American history, they just had their best third quarter ever, beat every analyst's expectation, ARPU is at an all time high, and the iPhone X remains the best selling iPhone. The most expensive iPhone is also the best selling iPhone, which never used to be the case until the X was released. What, among all of those things, could possibly lead someone to think "Well gee, we better lower the price because the market clearly thinks this thing is too expensive"?