Lower than who expected? I would take making most of the profits in an entire market over market share any day. Anything else is like getting congratulated for work 60 hours a week but being paid a tenth of another employee who works 20 hours a week.Hmmm.... competitors increased market share by offering higher performance, features, and a lower price, while Apple’s sales were lower than expected.
Really???
Who could’ve seen that coming??? Oh, yeah... everyone outside Apple headquarters.
The question is... how much money did they have to pay for that market analysis?