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Alleged China Mobile Leak Names 'iPhone XC' and 'iPhone XS Plus' in Apple's 2018 iPhone Lineup

I really don’t care about the name.
Why not name them Galaxy (after the screen tech and -size, the casing, the memory, the bezels and rounding, the lack of a pencil, the waterproof design of the original)
Design & naming originality at Apple seems below par
 
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Of course there are also other factors like the missing home button and FaceID replacing TouchID and the $999 price point, but there must be enough of us not buying the X they had to adjust the price back down.
 
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kazmac said:
Indeed.
And $650 isn’t cheap either.
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I disagree.

If you don't feel Apple is a premium luxury brand then I'm sorry, you will never understand the pricing.

Mercedes cars are felt overpriced even compared to BMW & Audi. But they offer unmatched quality that nobody offers. Mercedes cars are even smaller and highly priced. It doesn't follow market price graph, it has it's own graph.

Apple is the most premium and luxury brand in smartphones.

If you want cheaper phones there are many brands like Vivo, Xiaomi, OnePlus, Motorola etc. One of the reason they are cheap is because they all run on Android. They just have to build the hardware and test their smartphones with Android OS before the final output. While Apple is in-house from OS to Hardware.

In short, Apple has it's own price graph, then people can afford it or not is the secondary part.
 
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QCassidy352 said:
It’s sick that we’re at a point where $700 is a “cheap” phone. $650 was the starting price for the flagship iPhone as recently as the 5s.
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Indeed, but we can't talk about a "phone" anymore. It's the hub of our digital life, so I personally feel it's normal that companies are starting to charge a price closer to a computer.
 
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Anandc said:
I disagree.

If you don't feel Apple is a premium luxury brand then I'm sorry, you will never understand the pricing.

Mercedes cars are felt overpriced even compared to BMW & Audi. But they offer unmatched quality that nobody offers. Mercedes cars are even smaller and highly priced. It doesn't follow market price graph, it has it's own graph.

Apple is the most premium and luxury brand in smartphones.

If you want cheaper phones there are many brands like Vivo, Xiaomi, OnePlus, Motorola etc. One of the reason they are cheap is because they all run on Android. They just have to build the hardware and test their smartphones with Android OS before the final output. While Apple is in-house from OS to Hardware.

In short, Apple has it's own price graph, then people can afford it or not is the secondary part.
Click to expand...

Apple to me was not about Luxury until the last few years. They were always pricey and that is coming from a 22 year Apple user. When I paid more for my Apple computers, I understood what I was paying for - great hardware and software. That is not case now, with all the software bugs, mistakes etc. These days, Apple purposely jack up their prices to bolster their profits and other companies have followed this example.

If that is luxury, then I do not care that I do not understand the luxury concept. I couldn’t care less about my image. To me, Apple were about ease of use and security.

The constant gimping on features (cameras and tech like FaceID I understand), but RAM and a lesser screen in 2018? Not really no.

I will agree by saying yes I do not understand your definition of Apple as a luxury brand, but I do understand Apple’s bottom line.

Enjoy your new tech.
 
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Anandc said:
I disagree.

If you don't feel Apple is a premium luxury brand then I'm sorry, you will never understand the pricing.
Click to expand...
Apple’s own flagship phone has gone from $650 in 2013 to $1000 in 2017. An over 50% price increase in four years. Has Mercedes increased the price of its flagship sedan over 50% in four years?
 
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So, more excess, but no limit to excess!

Maximum Excess: out
Unlimited Excess: in
 
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There is a pretty convincing looking splash page leak that looks very much in the format of the last several generations of iPhone splash pages, from slashleaks, that is calling the 6.1 LCD model the iPhone 9

This makes the most sense from a brand and marketing perspective, and I hope they go with this.

Last cycle, the iPhone 8 and X “ten” turn into the iPhone 9 and XS “ten S”

Customers know about S models, and customers know about the number increase with every new iteration.

This will then let them go with iPhone 11 next year nice and neat. It will be a new “number” to go along with design tweaks that comes with “numbered upgrades”

There is no branding more powerful than their iPhone branding - and the “numbered-S” branding they’ve had since the 3GS to 4 era makes the most sense for majoity of consumers out there
 
MacGizmo said:
Normally I wouldn't complain too much about price. In the end, I almost always opt for top-of-the-line anyway. But for some reason, when I look at the pricing of an iPhone and say it out loud, I always get a little sick about it.

$1000 for a phone. When you figure in the cost of your wireless service, you really have to look at it with some perspective—which most people don't. They just want the latest and greatest and don't think about the cost.

I'm not sure I get the personal value out of it. I love having the 8 Plus, but I can tell you that I'm never buying one again... and it's strictly due to the cost.

I guess I'm at the age where I've simplified my life enough that I can't take advantage of everything the iPhone can do, so I can't justify the cost like I can with a laptop or desktop.
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When you think of it as just a phone, then $1,000 sounds exorbitant. When you think of it as a Mac that fits in your pocket that you can get 3 to 4 years of useful life out of, then it doesn't so bad. At least that's what I tell myself. :D
 
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smulji said:
When you think of it as just a phone, then $1,000 sounds exorbitant. When you think of it as a Mac that fits in your pocket that you can get 3 to 4 years of useful life out of, then it doesn't so bad. At least that's what I tell myself. :D
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But it is not a Mac. And a Mac mini costs $500.
 
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QCassidy352 said:
Apple’s own flagship phone has gone from $650 in 2013 to $1000 in 2017. An over 50% price increase in four years. Has Mercedes increased the price of its flagship sedan over 50% in four years?
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It's pricing that the market will bear, and they almost, but not quite, priced the X too high. Unless you tell hundreds of millions of folks NOT to pay $1000 for a phone, the prices are not going down, and they're not going to listen to you anyways so don't waste your breathe. What Mercedes does is moot, they have already priced their vehicles at prices their market will bear. And they have lots of competition, which you can argue Apple does not at iPhone price points (because if Apple did have serious competition, they wouldn't own the lion's share of phone profits).

Also, no one is forcing anyone to buy an expensive phone. Apple has models like the 6s still sold that are very "affordable" per their overall lineup. After Wed, we'll probably see the 7 down to the 6s price point for what is still a fairly performant lineup of phones with quite the range of retail prices. I still believe the SE 2 is a no-show because the rest of the line up is too profitable. But I'd be happy to be proven wrong on the SE 2, as I feel there is a market for it. Definitely some folks in this thread have asked for it.
 
code-m said:
Due to inflation and tariffs plus the dynamics of scale and Apples illusion for value people believe there are receiving value for your iPhone hardware.

Apple could technically sell a 4” or a 4.7” screen phone, however the market cannot justify the higher cost compared to its competitors. Solution discontinue the smaller size screen and increase the physical size to justify to the customer that their are receiving value by getting more screen for a little bit more cost.

It is a psychological effect, human by nature believe that something big has a higher value as you are receiving more. In actuality you are not. In this effort Apple artificially keeps the price of the iPhone higher where people believe it is a better product due to the higher cost.
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Weird, I remember some Apple products, like the MacBook Air, being small and expensive on release. For years, Apple worked on making the iPod smaller and thinner, too.

I bought a new iPhone every other year since the 3G, but I went from the iPhone 6 "back" to the iPhone SE, and now I'm simply in a holding pattern until my SE isn't supported or Apple makes a smaller phone.
 
cube said:
But it is not a Mac. And a Mac mini costs $500.
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"Is that a Mac in your pocket or are you just happy to see me?"

The smartphone is now more the center of one's digital life much more so than a desktop computer will ever be. The good news is there are smartphones at all price points now so you don't have to pay $1000 for a one if you don't want to, but that doesn't mean Apple can't get $1000 for one because they do in spades.
 
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