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Amazon Takes on iPad in New Commercial
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Wow, you guys sound like loads of fun on a hot summer day...
Ever heard of sunscreen ? Direct sunlight feels good on the bare exposed skin. Nothing like a nice day at the beach.
Half the population of the globe don't live in cubicles all year round. Seriously, there's a difference between exposure every day, every minute, and a nice hot day by the pool during your 2 weeks of vacation time.
Stop seeing everything in black and white. The ad was good, I'm getting a big sour grapes vibe from people pointing out Skin Cancer..
Lots of people die from skin cancer here in Oz, not much ozone around unfortunately. Maybe it's not a problem you take seriously in Canada.
A day at the beach is great, but if I was thinking of reading and swimming I'd take a book, that way my iPad wouldn't get covered with sunscreen residue and sand, and I wouldn't need to worry about it being stolen.
Hmmm.... well, she was "smart" enough to pay more than $140.00 for her sunglasses, so it makes sense that she was "smart" enough to buy a Kindle. (Just kidding as I think for the money the Kindle is not a bad piece of hardware which then shows how "smart" I am)
Misses the point
A misinformed 5% of the iPad-buying public is buying one because it's an e-reader. People looking for just an e-reader aren't making a decision between an iPad and a Kindle.
The problem for Amazon is they aren't buying e-readers once they've bought an iPad.
A misinformed 5% of the iPad-buying public is buying one because it's an e-reader. People looking for just an e-reader aren't making a decision between an iPad and a Kindle.
The problem for Amazon is they aren't buying e-readers once they've bought an iPad.
So what type of TOUCHscreen surface do you propose? Do you really wanna rub fingermarks off a matte screen?
Ever heard Tony Robinson reading Terry Pratchet books? It is actually _better_ than the books. And to me, listening to an audiobook while lying in the sun is more pleasure than reading a book which again is more pleasure than reading a book on any kind of e-reader. Audiobooks also make sure that you _do_ take the time and don't rush through a book if you are in a hurry.
I can't believe people are trying so hard to justify Apple getting dissed that they absolutely cannot accept any argument contradicting them.
Didn't expect such an aggressive move by Amazon. Great ad, hits the spot for what they want to do.
Then again, who cares if your iPad can't be read in sunlight when you've got women as lovely as that to ogle
If he would have had a kindle too, there would have been no reason to talk to her, and of course he were a nerd instead, not interesested in girls at all, thx for glossy screens
That's odd. I did. The iPad is great; but it's incredibly heavy and very uncomfortable to hold as a book even for a few minutes. Both devices have their places. Get over your snubby attitude.
I think the point with the sunglasses is they wanted to make it clear that she didn't get the Kindle because she is poor and can't afford an iPad. Amazon doesn't want to be the reader for poor people.
I had the kindle 2 before the iPad and used it all the time. Got the iPad and gave the K2 to my girlfriend. Somehow it broke, which was disappointing because it lasted less than two years. Now considering buying her the K3 as a present (yeah, that will show Amazon not to build a weak product). Next summer I might get one as well to take the to beach. I'd never take my iPad for fear of damage and in part because the screen won't be easy to read. But a $150 kindle could be risked in a wet and sandy environment.
How was she able to read in direct sunlight?
Everyone seems to be missing the obvious point about the commercial. Wear sunglasses, LOL. The commercial tries to sell the point that the kindle is able to read in direct sunlight but she's wearing sunglasses the whole time and he's not. What if the guy had sunglasses he wouldn't be complaining. DUH? hahaha
Everyone seems to be missing the obvious point about the commercial. Wear sunglasses, LOL. The commercial tries to sell the point that the kindle is able to read in direct sunlight but she's wearing sunglasses the whole time and he's not. What if the guy had sunglasses he wouldn't be complaining. DUH? hahaha
Funny how that argument disappears when a thread about iBooks pop up and then the iPad is the greatest thing ever as far as book reading is considered.
Or some people are just tired of the double standards coming from some more enthusiastic Apple users. "iPad is better than books! Read anything, carry it all at once! What Kindle has an ad showing it's better than iPad as an e-reader ? Pffft.. who reads anyway, just use audiobooks. For reading, nothing beats a real book...".
Funny how you managed to competely misunderstand that part while pointing it out. The Kindle lets her read with her sunglasses, the iPad, even without sunglasses, doesn't let the guy read. If he had sunglasses, he wouldn't see better, it would be worse. There's already not enough light from his screen, sunglasses which reduce the amount of light that reaches your eyes would only make it worse...
But to me that's the whole point. It does one thing exceptionally well. And that one thing, being a portable e-reader, is something that millions of people want. They just want to read books. They don't need to play with 100 apps or play games or spend $800 to only use a portable device in the shade. They just want to read.
The main thing this points out is that the iPad is not a suitable e-reader -- no matter what Jobs says. So, no big deal. Just stop telling me I can read Winnie the Pooh on it.
I consider the Kindle to actually be in ascendancy since the release of the iPad. Instead of trying to compete directly in the tablet computer market, Amazon has focused on making the Kindle hardware more affordable while becoming the de facto online purveyor of eBooks.
As more people use the Kindle apps on iPads and probably forthcoming Android devices there will be more people using eBooks and more people accustomed to eBooks over a longer period of time. This obviously means there is a larger market for Kindle hardware.
It's one thing to convince people to buy a single-tasking product in order to purchase eBooks. It's another thing entirely to convince people who already have Kindle books that it might be a good idea to buy Kindle hardware since it's cheaper, lighter, readable in the bright sun, and if it hits the $99 mark in the next iteration, almost disposable.
Many people own both a car and a bicycle, including myself. I use both and enjoy both. At $139 it's not ridiculous to buy a Kindle and an iPad.
Amazon isn't trying to take a bite out of iPad sales with this one, they're just trying to point out that their device is superior when it comes to reading. It works better outside, for many people it's less stressful on the eyes, it's lighter, and the battery life is better.
The iPad is a suitable e-reader on a dark airplane just as a Kindle is suitable e-reader in the sun.
This is pretty much demonstrably true. How people feel about e-ink or IPS LCD displays is a matter of opinion.
I personally dislike e-ink, but I would take a cheaper device, with what I think is generally an inferior display, to a park or a pool and deal with e-ink, since it is demonstrably better in that particular circumstance.
Darn it!!! Now I'm going to have to spend money on a Kindle. No wait ..... reading a book on an iPad or on a Kindle sucks so I guess I'll just save my money.
$139 for something that only lets me read e-books? I'll stick to just getting actual books, from the local library, where they're free to borrow
Or just keep your iPad because it's . . . an iPad. App Store, web, games, vnc goodness, downloading, iWork, spreadsheets, keynote, music, navigation, GoodReader, and the joy of using iOS, oh . . . and iBooks, just not in direct sunlight.
Pretty fair trade-off. You have an iPad = no reason for a Kindle. Which is exactly what's bugging the hell out of Amazon.
+1
$139 is just 2 dinners in NY or Boston. It's a no-brainer to buy a Kindle in addition to an iPad if you want both.
The main reasons that I haven't bought a Kindle yet are that I simply was too busy with other stuff and that I don't know about it's ability to read the NYT on the small kindle and it's ability/usefulness/speed to store and read pdf's with lots of pictures in them.
Ah... so its not a limitation of the Apple hardware - its my fault for holding it in the wrong place...!
I like my "magical device" but prefer my other magical device - the kindle for reading - significantly lighter and the new version has very fast page turning.
For reading, I consider the Kindle superior in every way to the iPad
Or just keep your iPad because it's . . . an iPad. App Store, web, games, vnc goodness, downloading, iWork, spreadsheets, keynote, music, navigation, GoodReader, and the joy of using iOS, oh . . . and iBooks, just not in direct sunlight.
Seems like a trade-off I can live with.
I get all that on my laptop.