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Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box
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I’m sure it‘s a curve. They’ve already lost some people (“lost” from the high end models, not necessarily entirely) at current pricing. if the high end price keeps going up, they’ll lose more. But as long as they keep offering decent values at lower price points (SE 2020 is one of the best values they’ve ever had!), they won’t lose customers, just some high end sales in exchange for midrange sales. Which I’m sure they’re fine with, when you consider that still keeps people in their ecosystem spending money on Apple Watch, AirPods, Apple Music, iCloud, Apple TV+, etc.
IMO, if the 6.1" iPhone 12 Pro gets 6 GB of LPDDR5, & assuming its priced @ $999 USD, then it's probably the one to get !
The first time AAPL put 3 GB of DRAM into an iPhone was the 7+, & that was a Game Changer !
The first time AAPL put 4 GB of DRAM into an iPhone was the Xs & Xs Max, but that was NOT a Game Changer, due to the H/W bug in the A12's Performance Controller !
AAPL fixed the bug in the A13 (& probably subsequent Revs of the A11 & A12), but did NOT offer ANY increase in DRAM with their 2019 iPhones.
This year, for the first time, LPDDR5 is a viable option for iPhones, & the two Pro models will most-likely include it.
As such, the two 2020 iPhone 12 Pro models will very-likely be Game Changers in the same way the 7+ was !
For those of you into cars, you can think of LPDDR5 as bolting-on Higher-Performance Intake & Exhaust Systems onto your engine, which enables it to breath more freely, & thus produce at its highest performance potential.
And here, the engine (analogy) is the A-series processor, which for most iPhones is Perf-limited by (insufficient) DRAM.
If AAPL had had real competition from another U.S. company the past five years OR so, they would have been crushed !
As it stands, the A13 is just as Rock Solid as the A10, & I expect the same OR better with the A14.
ONLY App Devs doing low-level High-Performance work know the specifics of what I'm referring (i.e., the H/W bug).
It is NOT (currently) common knowledge to the General Public (but, that could soon change).
The first time AAPL put 3 GB of DRAM into an iPhone was the 7+, & that was a Game Changer !
The first time AAPL put 4 GB of DRAM into an iPhone was the Xs & Xs Max, but that was NOT a Game Changer, due to the H/W bug in the A12's Performance Controller !
AAPL fixed the bug in the A13 (& probably subsequent Revs of the A11 & A12), but did NOT offer ANY increase in DRAM with their 2019 iPhones.
This year, for the first time, LPDDR5 is a viable option for iPhones, & the two Pro models will most-likely include it.
As such, the two 2020 iPhone 12 Pro models will very-likely be Game Changers in the same way the 7+ was !
For those of you into cars, you can think of LPDDR5 as bolting-on Higher-Performance Intake & Exhaust Systems onto your engine, which enables it to breath more freely, & thus produce at its highest performance potential.
And here, the engine (analogy) is the A-series processor, which for most iPhones is Perf-limited by (insufficient) DRAM.
If AAPL had had real competition from another U.S. company the past five years OR so, they would have been crushed !
As it stands, the A13 is just as Rock Solid as the A10, & I expect the same OR better with the A14.
ONLY App Devs doing low-level High-Performance work know the specifics of what I'm referring (i.e., the H/W bug).
It is NOT (currently) common knowledge to the General Public (but, that could soon change).
I'm not sure of the price point, where people don't need a phone that cost x dollars. https://www.statista.com/statistics/619830/smartphone-average-price-in-the-us/
But Apple has phones below and above the average price point for 2020. (And other manufacturers do as well).
But I agree, why be judgmental about the way people spend their own money?
Okay pricing. They’re giving more i.e 5G and oled. Charging adapter missing....whatever, it’s small potatoes.
If people think $750 without a cheap adaptor is ridiculously expensive, then why are these the same people that praised the $700 iphone 11 as a great price with oled and 5G missing from it when both those features were pretty standard in the industry for that year and price range. By their “new” logic, the iPhone 11 is exorbitantly over priced.
If people think $750 without a cheap adaptor is ridiculously expensive, then why are these the same people that praised the $700 iphone 11 as a great price with oled and 5G missing from it when both those features were pretty standard in the industry for that year and price range. By their “new” logic, the iPhone 11 is exorbitantly over priced.
It's sad that Apple probably won't capitalize on COVID and push for lower pricing as a way to get more sales. More than likely, you'll see phones take the route of car loans.....60 months of payments...and Apple will gladly give you a shiny new phone at $15 with outrageous interest. Android makers are looking to go the same route. I stay in the used phone market, never buy new.
I was all for Apple getting rid of the headphones & charger. Good environmental decision. BUT having done that, to then raise the prices of the new iPhones is not cool man. Not cool.
$50 is an interesting number as anything in the neighborhood of a $50 price increase, someone can claim to be right.
Modern Apple does seem to find a way to reduce value whenever possible. Both phones and laptops are better deals in the last year. Their prices had been so exorbitant that people believe they are inexpensive now. Ripe for another price increase.
In a capitalist world, we seem to forget that our most meaningful "vote" is with our wallet. If you don't see the value, don't buy it, whatever "it" is.
yeah dream on Apple. I am ok with no charger or headphones if the price dropped with same same amount it would cost to buy them. And from an environmental standpoint this is good. But including less, and charging more. No thanks for me. I will hold on to my XS if this is the case.
it isn't the price raise that people have an issue with, it is the fact they are taking things away (headphones who cares, but a charger, which you need to make the phone work is pretty weak) and are trying to spin it as "for the environment" when all it is is for the "share holders."
It’s both, they are doing what they are being told to do while having themselves as well
Don’t worry, Ma, has a billion of those chargers around the house since the kid loses one every few weeks. Lol.
I always had my doubts and this post confirms it.
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At this point, this news is really just rumor. And as far as I can see, there is no moral dilemma involved. It is a potential business plan strategy to increase revenue.
You do know this is talking about the wall plug and not the cable right? Unless I'm missing where RAVPower has banks with wall plugs.
The phone comes with a cable that you can use with your better RAVPower/Anker etc. It doesn't come with the wall plug part that sits in the box.
Probably the iPhone 12 was going to cost $100 more than the iPhone 11, but due to the lack of EarPods and Charger it will only cost $50 more! Nothing wrong with that!
I understand the philosophical and principled arguments against this if true. I do. But I honestly couldn’t care less if the damn things just had USB-C like they should have 2 years ago with the rest of the line. I would just slide in one of my many USB-C cables I have in use and it’s a seamless and frictionless transition. It would be like, oh yeah, no charger in here. Huh. I’d plug in and move on with my life.
That being said, I haven’t purchased a new iPhone in 3 years and on the fence if I will this year.
That being said, I haven’t purchased a new iPhone in 3 years and on the fence if I will this year.
As Apple gets bigger - their phone pricing needs to better align with aggregate demand/supply. Supply doesn't seem to be an issue (as of now) - so - will demand? I think there's a solid user base that will pick up a new phone - especially if it's compelling. But the questions are:
- Is there anything compelling for an average phone customer? new design? 5G? mini led (not yet)? more lenses?
- Covid: Covid won't have an impact for the uber fans that pick up a new iPhone in the first couple of months... But after that? Demand could crater, especially if there's uncertainty about the economy after all this PPP ends. That's a huge risk. New iPhones (especially if your current one works perfectly well) are not a necessity.
Apple hides their individual product margins to the public. While an important number in the aggregate, Apple has plenty of room to fudge around with margins on individual products...
I wonder if they'll ever lower prices on products as they age (as opposed to dumping them on woot or amazon...)
