Android customers continue to be loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners.
Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.
Operating system loyalty for the year was measured by the percentage of customers that remained with each operating system when activating a new phone over the twelve months ending in December 2017. CIRP says its findings are based on quarterly surveys with a sample of 500 subjects each.With the Android operating system, customers have access to a range of different smartphones that are all able to run Android, which may explain why it has a higher loyalty rate. Android devices are also typically more affordable than iOS devices, with a wider range of low-priced options available.
As CIRP points out, with fewer and fewer first-time smartphone buyers available, poaching customers from competing operating systems is becoming increasingly important. Apple regularly aims to lure Android users to iOS through trade-in options,
videos, a Move to iOS app to make transitioning simple, and
a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.These loyalty rates are not equivalent to switcher rates, where iOS wins out. With a larger Android customer base, more customers are switching over to iOS devices on a regular basis. During earnings calls, Apple CEO Tim Cook always touts the high number of Android switchers Apple sees, with each quarter setting a new record.
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Android Continues to Have More Loyal Customers Than iOS