I am sure AppleCare+ has become one of those "services" that Apple makes so much money on these days. In the past it seemed that almost nobody purchased Apple Care. The machines were reliable, they "just worked" and you if they survived the first 14 days (which you could usually get extended to 30 if you had a problem within the first month), they would generally last you for years. If for some reason they didn't, they weren't so obnoxiously expensive to repair.
But nowadays, what should be a minor issue has turned into big out of warranty repairs. Flexgate, a $600 repair because a $6 cable failed, keyboard fails its a top case replacement. Blue spots appear on the display, touchpad or touch bar becomes unresponsive, etc. big out of warranty repair bills. While the issues may only affect a minority of machines, who wants to be the part of that minority facing a huge out of warranty repair bill?
You would almost be crazy not to buy Apple Care these days and maybe crazy not to sell your current machine before Apple Care expires. It sets up a nice purchase/insure/replace cycle for Apple.
I personally believe it's a very deliberate action to shift more cost to the customer. When presented with such a hefty repair I am sure the vast majority, especially the uninformed will defer to purchase new hardware, which benefits Apple significantly.
Just why else does Apple use a known problematic keyboard design that can cost over $700 to replace? As for that minority seems it's increasing by the day, as are other design flaws. The keyboard and flex ribbon simply illustrate that Apple fails to qualify it's hardware adequately, nor overly cares too.
Late last year an (alleged) ex Apple engineer stated the same that Apple does not qualify it's hardware anywhere near as much as one would think. As a quality professional I rather think the same, very obvious really. I have said since the introduction of the 2016 MBP that the design of the notebook by far serves Apple better than the user, nothing's changed with that.
Apple's notebooks are now cheaper to produce and vastly more expensive to repair, making AppleCare mandatory not optional. As you stated it very neatly sets up
a cycle that solely benefits Apple. For me pricing is not an issue as the hardware pays for itself, equally I don't care for the direction, nor do I like being set up for such a situation.
I could get past all this if the computers delivered, they don't and the risk of being stuck with "dud" increasing with every new iteration. Very sadly not much to like about the Mac in 2019, not really what I envisaged by a long chalk...
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Excellent point! The price to performance ratio between Apple and anyone else is now pathetic.
For those that need to get things done with performance in mind the Mac is now a weak joke. One can literally pay twice the price for half the performance, with added unreliability and built in obsolescence...
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